MUMBAI: Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has launched a limited edition pack of its premium whisky brand - Golfer's Shot Whisky - a quintessential drink for those who celebrate ‘Good Life’. The limited edition pack will be available across all major markets in India from March 2019.
The Limited Edition Pack is an extension of Good Life Experiences that Golfer's Shot aims to provide to its consumers. The idea will be to celebrate life by being indulged in the blend of flavors and elevating your palates.
Commenting on the launch, Alcobrew Distilleries CMD Romesh Pandita said, “Golfer's Shot Whisky is positioned in the market to offer people a chance to "Taste the Good Life". The plan is to encourage young and affluent consumers to enjoy good things like Music, Food, Social gatherings, Lifestyle among others. We are establishing the Good Life campaign with a 360-degree approach. A digital campaign has been executed on Facebook and Instagram recently and Good Life Experiential Evenings have been done at leading on-premise outlets in select markets. Limited Edition Pack is an extension of the campaign and aims at establishing Golfer' Shot in retail stores through packaging innovation. This is a thematic campaign which will highlight symbols of Good Life; beginning with Good Music.”
Golfer Shot Limited Edition Pack is expected to gain strong acceptance in the Indian market with its distinctive packaging, which brings forth the bold shades of black and gold on its pack and musical instruments symbolising good music. Alcobrew has also put forth a campaign in experiential format to offer the remarkable whisky to consumers. With a nationwide digital and social media campaign, the theme of Golfer’s shot will motivate youth to cherish their moments and create lifetime memories.
The Limited Edition Pack is an outcome of extensive consumer research conducted by the company. Alcobrew endeavors to deliver the best in value with no compromises in quality through continuous innovation.
