Mumbai: One Digital Entertainment has onboarded Saurabh Mehrotra as national business head & strategy for its Asia, South East Asia, Europe and other region operations. At New Media Holding, he will be driving and strengthening the brand solutions, creators economy, branded entertainment IP’s monetization and associative marketing options to seamless product based innovations etc.

Recently moved as an executive vice president  brand solutions & revenue head from Qyuki Digital Media, he led the multi functional for Digital Content, Influencer Marketing & Radio teams comprising Sales, Account Planning, Solutions, Client Servicing for the region's bottom line to deliver business sustainability. He had his stints with Mirchi & Max India as well.

Commenting on his joining at One Digital Entertainment, Mehrotra said, “I am thrilled to be a part of this dynamic family and to explore new opportunities in the world of digital media and entertainment. I extend my sincere gratitude to Shabir Momin, the Managing Director of One Digital Entertainment, for providing me with this exciting opportunity. I look forward to making meaningful contributions to the company's continued success.”