Mumbai: FieldWeb is India’s first Field Service Management (FSM) application, built primarily for SMBs (small and medium businesses) and MSMEs to track and manage their field business operations digitally and securely.
Established in 2019, FieldWeb by CoreField Technologies is India’s first Field Service Management (FSM) application built for the small & medium businesses. The company caters to more than 50+ industries and aims to digitise one million SMBs and MSMEs in the field services industry by 2025.
The tech start-up made their very first expansion announcement in India about the expected turnover, number of downloads in one year, no. of business they collaborated with, no. of technicians registered etc. among other expansion plans.
Today, FieldWeb is becoming a household name. Business owners and fieldworkers use the app extensively while creating 1000's of tasks every day. The high engagement has resulted in more than 25 per cent of revenue growth, a 27 per cent decrease in customer churn rate and a 32 per cent increase in workers' productivity.
Indiantelevision.com caught up with FieldWeb founder & director Amit Dhawan, FieldWeb co-founder & CBO Sandeep Singh and FieldWeb by Corefield Technologies head of growth Shashank Tiwari.
Edited excerpts
On FieldWeb changing the landscape of the Field service industry in India/UAE and worldwide
Dhawan- FieldWeb has been a pioneer in the concept of building a 360-degree ecosystem for the field services industry by building a solution that solves their overall business problems, from hiring workers to generating leads, managing business, selling and buying inventory, and even managing finances.
We are bringing transparency and efficiency to the operations of the field services industry in the market by exploring new technological possibilities that help small and medium business/enterprise owners maximise their income growth, field worker productivity, customer satisfaction, and overall business stability.
I feel extremely happy to share that several business owners and fieldworkers in the UAE use the app while creating 1,000+ tasks every day. The high engagement has resulted in more than 25 per cent revenue growth, a 27 per cent decrease in customer churn rate, and a 32 per cent increase in workers' productivity.
The solution by FieldWeb is specifically designed to streamline processes, reduce costs, and improve customer satisfaction for all small and medium business owners worldwide.
On the brand empowering all small and medium business players and MSMEs in the market
Dhawan: There is a significant market for field service business owners who continue to operate their businesses in a manual fashion. Unfortunately, this traditional approach often leads to several inefficiencies, improper staff, and customer management, and ultimately, a loss of potential business opportunities.
The primary reason behind this manual operation is the lack of affordable digital solutions available to these businesses. As a result, they are unable to transition from their outdated processes to more streamlined and efficient methods.
Recognizing this challenge, FieldWeb offers a tailored solution designed specifically for small and medium-sized business owners/enterprises. The application is contributing to the empowerment of these enterprises by simplifying and automating several business aspects. The initiative is strongly focused on ensuring that MSMEs and SMBs can focus on growth rather than getting bogged down by administrative complexities.
As we navigate the intricate landscape of empowering MSMEs and SMBs, technology-driven solutions such as FieldWeb play a pivotal role by digitizing the way all small and medium businesses and enterprises in the field services industry manage, generate leads, market, sell, recruit, finance, invoice, get paid, and organize their businesses.
On the current turnover of the company
Dhawan: We are a growing company and have acquired 10,000+ SMBs and MSMEs and associated with 50,000 field service workers in a short span of 1.5 years. The current turnover of the company is approx 3cr ARR and is focusing on reaching out to at least 1M SMBs in the next 5 years.
On the marketing tactics/strategies FieldWeb is using to stand out in the market
Tiwari: FieldWeb employs a multi-faceted marketing strategy that combines innovative technology, customer-centricity, strong content creation, and strategic partnerships to maintain a competitive edge. We prioritize understanding our customers' needs, ensuring our product evolves to meet those needs effectively. Our user-friendly interface and customer-focused approach help us stand out. We don’t just believe in moving with the conventional or proven methods to acquire customers, instead with our strong content creation and social media targeting we try to be present in front of all those service businesses who are finding the solution to their management issues.
Additionally, we emphasize building strong partnerships to expand our reach. While we cannot divulge all our strategies, our commitment to providing exceptional value to our clients remains at the core of everything we do.
On sharing details about the company's expansion plans and the future for the next five years
Singh: We have robust plans to strengthen our presence in markets worldwide and support businesses in their digital transformation.
We at FieldWeb work diligently to provide SMBs and MSMEs with strong customer support along with a value-priced and easy-to-use application with multilanguage support available for all mobiles and that works well on low network configurations.
Our approach remains to build a product that will help our clients get more revenue by increasing their ability to reach out to consumers. We are in the process of capturing the USA, Canada, the UK, and Southeast Asia markets and supporting businesses in their digital transformation.
The vision is very clear, i.e., to build a strong 360° ecosystem globally by digitising the way SMBs and MSMEs (10 million+) engaged in the field services industry manage and organize their businesses.
