MUMBAI: Zee Caf?, the English general entertainment channel (GEC) from Zee Network, has renamed its weekday 7.30 pm slot as ?Half Past 7?. The channel is launching four new weekly shows in this time band.

The channel will air a crime show every Monday, comedy on Tuesdays, Reality on Wednesdays and drama on Thursdays.

Starting today, the channel will air Covert Affairs, followed by Love Bites, Top Chef Masters and A Gifted Man on Tuesday, Wednesday and Thursday respectively.

Covert Affairs is a crime show based on a 28-year-old CIA trainee, Annie Walker, who is sent out into the field to work at the Domestic Protection Division (DPD).

Love Bites is a new rom-com anthology series that tells modern stories of love, sex, marriage and dating, more like an anthology of snippets of love struck, dysfunctional people jumping through hoops and doing crazy things, all for love.

Top Chef Masters will see 24 ?world-renowned? chefs competing against each other.

In A Gifted Man, a gifted surgeon played by Patrick Wilson, suddenly has his life changed when his ex-wife dies and goes on to teach him about life from the beyond the grave.

MUMBAI: Zee will simulcast the 61st edition of Miss World across three of its network channels.

Miss World 2011, scheduled to take place in London on 6 November, will air on Zee Caf?, Zee Studio, Zee Trendz at 10 :30 pm.

The event will also air on Zing in Hindi at a later date.

Alexandria Mills of the US will crown her successor at the end of the event. Kanishtha Dhankhar, crowned Miss India World, will represent India at the global pageant.

Apart from the Miss World 2011 award, the various categories of awards to be won include Miss World Top Model, Miss World Beach Beauty, Miss World Talent, Miss World Sports, Beauty With A Purpose (Miss World Scholarship), Best World Dress Designer (Spectacular Evening Wear), Miss Photogenic, Best National Costume (Spectacular National Dress), Miss Personality, Spectacular Swimwear, Miss People?s Choice and Miss Contestants? Choice.

Zee Caf? has sketched out a major marketing campaign to promote Miss World 2011. Heavy on-air promotion is designed across Zee Network and other youth channels. Various off-air media has been tapped to reach out to the target audience. OOH media channels like Theatre Slides, Hoardings, Digital Screens have been employed to promote visibility.

Zee Network business head niche channels Anurag Bedi said, "Zee Cafe will be bringing Miss World, live, to Indian audiences for the fourth consecutive year. We are glad that our association with The Miss World Organization is getting strong every passing year. We recently aired Miss Universe and will be bringing the Billboard Music Awards 2011 later this month. With Miss World, we once again reiterate our commitment towards bringing acclaimed international events to our viewers in India."

The Miss World pageant is the oldest surviving major international beauty pageant. It was created in the UK by Eric Morley in 1951. Since his death in 2000, Morley?s wife, Julia Morley, co-chairs the pageant. Alongside its rival Miss Universe and Miss Earth contests, this pageant is one of the most publicized beauty contests in the world. The winner spends a year traveling to represent the Miss World Organization and its various causes. Traditionally, Miss World lives in London during her reign.

The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the World?s biggest.
Miss World is franchised in more than 100 countries.