Mumbai: Colors, the Hindi general entertainment channel from the Viacom18 stable, is launching a wellness show on 29 April. Titled ?All is Well with Dr. Ahluwalia?, the show will be aired every Sunday at 12 noon

The show is the Indian adaptation of the international format - Dr. OZ. This is one-of-its-kind show in India and will simplify the medical jargons and terminology for the masses and give its audiences the medical expertise. It will drive awareness and also educate the audiences towards managing health at home and leading a better lifestyle.

Colors had bought the rights of the show from Sony Pictures Television (SPT) in November last year.

Produced by Miditech, the show will run for an hour. In the show, Dr. Sonu Ahluwalia, will demystify everything related to health and medicine, giving simple solutions and answers to all health and lifestyle related issues in common man?s terms. The interactive show will make health regime a fun experience through games, quizzes, power workouts and dance.

Colors CEO Raj Nayak said, "With All Is Well, we are excited to explore wellness as a concept that brings to our audiences edutainment weekly in a show that is both educative and entertaining. It takes a Sundays - 12 noon slot, a time when the entire family gets together, thereby building our weekend viewing. The show is also in line with the Colors philosophy of providing the viewers with variety of programming. With All Is well, we hope to bring in more awareness on health issues and take up the cause of reaching the message to a large audience."

Miditech co founder Niret Alva added, "It?s great to bring an interactive show that highlights health and medicine in a simpler and entertaining format to the Indian audience. Dr. Sonu is the perfect fit to take on as the host; he is witty and connects well with the audience. His experience and insights into the profession has worked towards making this show engaging and informative."

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MUMBAI: Viacom18 has appointed Sameer Goswami as VP and head of business operations, North America.

Goswami will be responsible for managing and expanding the company?s broadcast operations across the continent.

Goswami joins from Vision Asia ? Australia and New Zealand, where he was the CEO and has played a key role in revitalising the company. He will report to Viacom18 head - distribution and International Business and Sun18 COO- North Gaurav Gandhi.

Gandhi said, ?We are delighted to have Sameer join our team. I am confident that Sameer?s valuable experience in media and broadcast and his entrepreneurial mindset will be a great asset in growing Aapka Colors business in North America?

On his new role Goswami added, "In my new role, I am looking forward to working with this talented group of enthusiasts and applying my knowledge and experience to help in the growth of the network?s business in North America.?

Goswami comes in with experience across diverse International markets in advertising, FMCG marketing and entertainment industries.

Prior to joining Vision Asia, he has also worked with ConAgra Foods, Hungama.com, Leo Burnett and Lintas India.

MUMBAI: Colors, the flagship Hindi general entertainment channel (GEC) from the Viacom18 stable, which is lagging behind Sony Entertainment Television (Set) in the numbers battle, is now strengthening its weekend programming to add more eyeballs and attract more viewers to the channel.

The channel is launching two new shows on 25 February, and will be airing special ?mahaepisodes? of fiction shows during weekend primetime.

The channel, which earlier used to air multiple movies, sometimes with one-break, in the weekends, has decided to curtail its dependency on the films.

And with Viacom18 deferring its plans of launching a Hindi movie channel, Colors offloaded many of its major titles in a bulk deal to Star Network.

?Viacom18 was on a movie acquiring spree, which was justified given the plans for a Hindi movie channel. However, when Star and Zee also entered in the fray aggressively, the business model went kaput. So, it was obvious for the company to defer the launch plans and to sell some of the movies to other players. What it also means is, that Colors will not have as many titles in the library to fill weekends,? a media observer said.

Colors is launching two non-fiction properties on 25 February. The first is the third season of its home-grown kids? comic reality show Chote Miyan while the second one is Zindagi Ki Haqeeqat Se Aamna Saamna.

Chote Miyan Chapter 3, as it is named for this season, will air every Saturday and Sunday at the 7 pm slot while Aamna Saamna takes the 10 pm slot.

Aamna Saamna will feature real life stories that harass the average man: issues like parents dealing with a child?s suicide, sibling squabbling over property, emotional torture faced by housewives dealing with greedy in-laws.

Colors had launched a sports entertainment reality show Ring Ka King on 28 January at 8 pm slot. Being aired every Saturday and Sunday, the show is slated to run for 13 weeks. Though it opened with 2.2 TVR, the show is averaging around 1 TVR.

Colors, since few months now, has been airing ?mahaepisode? (one-hour specials) of its fiction dramas on Saturdays. But, starting 25 February, the channel has assigned the 9 pm slot on Saturdays and Sundays for airing the fiction show?s special episodes only.

This week it will air special episodes of Balika Vadhu on Saturday and Parichay on Sunday.

Also, the channel will be airing one big awards show/ event every month. In January it aired Colors? Screen Awards; in February it aired Umang while in March it will be airing Apsara Producers Guild Awards.

Traditionally, Set leads the weekend slot followed by Star Plus. Zee TV and Colors have been chasing for the third spot in the weekend programming ratings. It has been seen that Colors has seen a peak in GRPs (gross rating points) in the weekend by airing either movie or special programmes.