MUMBAI: Numbers... It has always been about numbers and statistics for Sunil Lulla.

MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born.

MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how

MUMBAI: Taking ahead its virtual fireside series with leading professionals spearheading the broadcast industry in In

MUMBAI:  As a part of its ongoing ‘data validation quality initiative’ aimed at improving measurement science and mit

NEW DELHI:  Indiantelevision.com’s marquee virtual conclave exploring the scope of growth in Kerala ad market during