MUMBAI: Sony Entertainment Television is set to launch its latest show named ?Dil Ki Nazar Se?Khoobsurat?.

Dealing with love that is unpredictable, the show will premiere on 25 January at 7.30 pm and will be aired Monday through Friday.

?Dil Ki Nazar Se?Khoobsurat? narrates the tale of love of a young girl for a hero who is unseen but not unheard. It follows the concept of love at first ?sound? rather than sight.

Produced by Shashi Sumeet Productions, the show delves on the story of three people. Aradhya (played by Somya Seth) is a pretty young, na?ve free willed girl next door who stays with her parents and her elder sister; Madhav (Rohit Khuranna), in complete contrast, is an introvert who suffers from a strong complex due to ugly looks; and his best friend, Rahul (Abhishek Malik), an extremely good looking man, who can make any girl go weak in her knees.

Sony Entertainment Television chief creative director Vivek Bahl said, ?In a society obsessed with physical beauty, where do the not-so-beautiful stand? Does a society hung up on the outer beauty have any space or patience for what lies within the soul? Against the context of a love story, Dil Ki Nazar Se ? Khoobsurat asks some pertinent questions, exploring the conflicts in a society of two worlds? the beautiful and the not-so-beautiful. We hope that the viewers will enjoy our latest offering.?

Shashi Sumeet Productions founder director Sumeet Mittal said, ?Foremost, we are very excited being associated with Sony Entertainment Television as a producer. Earlier, we had done a show ?Vaidehi? as a writer and hope this association will bring desired results. Khoobsurat is an unusual but relatable love story about a girl who falls in love with a voice. The story is based in Jaipur. In today?s age, where we often hear about relations not working due to reasons as incompatibility or we have outgrown each other. We still have people in India who get married without meeting each other and they develop and share a beautiful relationship. In this show, we witness the simplicity and innocence of a girl who falls in love with a boy without seeing him.?

Dil Ki Nazar Se ? Khoobsurat includes a stellar star cast that comprises the charming and gracious Somya Seth along with noted actors like Rohit Khurana, Abhishek Malik, Sandeep Rajora and Meenakshi Verma along with many others who will be seen playing significant roles in this show.

Sony?s new show premiere?s the same day and in the same slot at Star Plus? magnum opus Saraswatichandra. The show is the television translation of a Gujarati novel by the same name written in the 19th century. The show also marks the television debut of filmmaker Sanjay Leela Bhansali as a producer. Both the shows fall under the genre of romance, but offer different takes on the concept.