MUMBAI: Television production house Endemol India has elevated Sameer Gogate to business head of Films division.

Based out of Mumbai, Gogate will play a pivotal role in shaping Endemol?s entry into mainstream Bollywood and the southern film industry.

Gogate had recently returned to Endemol as VP- commercial and strategy.

Endemol India had recently announced the remake of Vidya Balan starrer ?Kahaani? in Tamil and Telugu by director Sekhar Kammula. Going forward, Endemol India will be producing three to four films every year with an equal mix of scripts for regional as well as mainstream Bollywood audiences.

Endemol India CEO Deepak Dhar said, ?We are delighted to have Sameer Gogate in this new role. At the onset of expanding our portfolio, experienced professionals like him will only prove to be an asset in spearheading our ambitious plans of establishing the films division.?

Gogate said, ?The company is at the cusp of creating a new ecosystem for films across genres and languages. I look forward to taking Endemol India into this exciting new phase as we take our strides into the business of cinema.?

Sameer was previously associated with Viacom18 Motion Pictures as director - commercial and strategy, where he was instrumental in putting together a new slate of films like Kahaani. He also managed the syndication business and strategic planning for the company.