MUMBAI: Prime Focus Technologies (PFT) has further extended its content localisation offering with a raft of language dubbing services.

This new language dubbing service complements PFT?s existing subtitling-captioning service offering that is already captioning over 10,500 hours of TV and film content every year. 

Founder and CEO of Prime Focus Technologies Ramki Sankaranarayanan said, "With rapid globalisation, international content is in increasing demand by a geographically dispersed, digitally interactive consumer base. Leveraging our global digital pipeline, language dubbing is an important addition to our growing suite of powerful Clear-led content operation services for global clients. We are very pleased to see our clients already embracing this offering which clearly presents enhanced revenue growth opportunities."

With a roster of 300 voiceover artists and 50 scriptwriters, PFT can provide dubbing services in over 20 international languages and all Indian languages. PFT?s services include scriptwriting; cultural and language disaster checks; dialogue adaptation; voice casting and audition; dialogue recording and editing; M&E track creation; audio mixing; video editing; and Dolby mastering.

The new service is managed by a client servicing team with many years of content localisation experience and leverages Clear, PFT?s award-winning hybrid cloud content operations platform, to handle assets, automated QC, approvals, workflows, delivery and archiving of the content.

PFT is already providing over 250 hours of dubbing services every month to its clients like National Geographic Channel, Reliance Big, Star TV and Zee TV.