MUMBAI: Just ahead of the world TV premiere of Hrithik Roshan?s Agneepath, he tweeted, ?@iHrithik: Never seen so much news about a movie premiering on TV before! Zee Cinema 8pm- AGNEEPATH. Nervous all over again!!:)? The buzz that the handsome and talented actor speaks about is an aggressive marketing campaign across media platforms by the channel to promote the telecast of Agneepath, tonight (June 16) the 8 PM premiere on India?s first movie channel, Zee Cinema. There was a huge on-air campaign across ZEEL (Zee Entertainment Enterprises Ltd) and also on news, entertainment, music, kids? & religious channels outside the Network. The tremendous buzz on social networking sites on the date of telecast is the first time ever for a world TV premiere on a Hindi movie channel.

There has been a huge outdoor campaign across 12 cities in India that has captured the essence of the film and generated a lot of buzz. Today, the youtube homepage was branded with Agneepath?s masthead. Besides youtube, Agneepath was advertised on 21 websites, including facebook. There were Agneepath promos played across 322 screens, during the screening of Rowdy Rathore too. Agneepath?s movie premiere is also being talked about significantly on Twitter. Right from Hrithik Roshan to Priyanka Chopra to the fan clubs of Hrithik Roshan, Sanjay Dutt and Agneepath, all have been tweeting about the premiere.

Karan Johar, Dharma Productions, says, ?With all the excitement surrounding the telecast of Agneepath, this television premiere is almost like the release of the film. I?m hugely excited and looking forward to the repeat viewer feedback as well as the first time viewer buzz!?

The campaign included full page advertisements in all key mainlines, promotions on the country?s biggest DTH players (Dish TV, Airtel DTH and Tata Sky), an nline campiagn across 25 leading websites and even created an Agneepath game that is currently hosted on Facebook (The engaging game has been designed keeping in mind the central characters and plot of the film. You can play the game on https://apps.facebook.com/agneepathgame/)

Agneepath is the story of a young boy, Vijay Dinanath Chauhan (Hrithik Roshan) who is taught by his principled father about the path of fire ? AGNEEPATH. His life is completely shattered when the evil drug dealer Kancha (Sanjay Dutt) hangs his father to death. Vijay leaves for Mumbai with his pregnant mother and has only one mission in life- to come back to Mandwa and bring back the glory of his father?s name.In Mumbai, 12-yr-old Vijay is taken under the wings of the city gang lord Rauf Lala (Rishi Kapoor). From then on it is a journey of revenge where he makes and breaks many relationships only to get closer to his aim. Vijay finds support only in his best friend Kaali (Priyanka Chopra), who stands by him at every moment in his life. Fifteen years later his hatred for Kancha takes him back to Mandwa where his life completes a full circle.

Don?t miss this blockbuster! Watch the film in the comforts of your home as India?s first 24-hour Hindi movie channel, Zee Cinema telecasts the World TV premiere of Rin presents Agneepath powered by Good Knight Advanced tonight on 16th June, 2012 at 8 PM.

MUMBAI: The International Indian Film Academy (IIFA) held a press conference at Novotel, Juhu in the presence of Ranbir Kapoor, Shahid Kapoor, the gorgeous Priyanka Chopra, Farhan Akhtar, Kunal Kapoor amongst others to announce the event schedule & the list of dignitaries & celebrities who will grace the occasion with their presence.

Anirudh Dhoot, Director, Videocon was one of the proud presenters of the dazzling event that saw Bollywood present at its best. For the fourth year in succession, Videocon will present the Videocon IIFA Weekend. The promising line-up of young talent is sure to leave audiences mesmerized, as Bollywood takes centre-stage from June 7th-9th in the Lion City of Singapore.

A destination as colourful and warm as Indian Cinema itself, Singapore has been a popular location for filming and showcasing of Indian films. All eyes will be on Singapore this June. The entire film industry will congregate at the 13th IIFA celebrations in Singapore from the 7th to the 9th of June, this year.

Anirudh Dhoot was exhilarated on the association of Videocon with IIFA. He quoted, ?Videocon is honored to continue its strategic partnership with the most extravaganza event of the year, the IIFA 2012. We share a common vision with IIFA, which is to take India across the globe. The Videocon IIFA weekend in Singapore promises to be a fun-filled and stimulating event with movies, fashion in addition to a Global Business Forum and Videocon is proud to be associated with an event that showcases India to the world.?

Videocon looks forward to the extravagant 13th IIFA Awards in Singapore!

MUMBAI: The 4th edition of the NDTV-TOYOTA Greenathon promises to be even bigger, better and greener. The 12 hour LIVE telethon on 20th May, at the Yash Raj Studio in Mumbai, will once again bring you a fantastic show from 9:00 am to 9:00pm with a non-stop combination of musical extravaganza, live chats with celebrities, simultaneous green activities across India, reports on environment and green pledges.

A host of celebrities and well known personalities will join NDTV Group CEO Vikram Chandra, campaign ambassador Priyanka Chopra and comedian Cyrus Broacha during the programme, which will be simultaneously telecast across the all channels of the NDTV Network.

Actor-Model Milind Soman will also be ending his challenging 1500 Km Green Run from Delhi to Mumbai at the Yash Raj Studio during the show. Milind?s Green Run began on 20th April from the Qutub Minar in New Delhi.

With the emphasis this year being on properly recycling waste, Vikram Chandra, CEO, NDTV Group said, "The focus of Greenathon 4 is on recycling waste and to facilitate the same we have put up recycling centers across the country. We urge everyone to come together to support the cause and hope to raise larger funds this year, changing many more lives."

Over 15 crore rupees has been raised in the first 3 years of the Greenathon campaign, lighting up over 500 villages across the country, impacting thousands of households. Brand Ambassador Priyanka Chopra launched the fourth edition of the campaign with a clean up drive on 9th April on the banks of the Yamuna River in Agra.

MUMBAI: T-series has acquired the audio rights of Kunal Kohli?s Teri Meri Kahaani and Preity Zinta?sdebut film Ishkq In Paris.

While Teri Meri Kahaani starring Shahid Kapoor and Priyanka Chopra has music by Sajid-Wajid, Ishkq In Paris starring Zinta and Issabelle Adjani has musical score given by Pritam.

Incidentally, the album of Ishkq In Paris will also have a special promotional music video starring none other than B-town superstar Salman Khan.

MUMBAI: After a hiatus of five years, the Don has resurfaced yet again and Zee Cinema is taking viewers along on the action packed chase as Don 2 premieres on the channel this week! With this sequel picking up where the first film ended, the hunt for Don begins in Malaysia, later moving to Europe through the picturesque locales of Thailand, Malaysia, Zurich and Berlin.

In keeping with the theme of the movie, the channel will engage viewers in a riveting game that has them on the lookout for Don?s hiding place. Through the seven breaks that air during the telecast of the film, viewers will be given a set of clues to find Don in relation to the placement of his enemies and allies on a 3x3 grid. Viewers will have a chance to win 1 lakh in each break with the bumper prize being a trip to Berlin. With a campaign that spans the print, on air, online and radio space, the Baadshah makes his presence felt across all mediums with the small screen lighting up with famous dialogues from the movie as his animated avatar takes viewers into the film.

The channel has also come up with an addictive game for Facebook called Don 2 ? The Game. The game allows users to don the avatar of Don himself as he makes his way across Berlin on a mission to steal 50 million euros from the bank of Berlin. Highest scorers for the day will appear on the game?s leader board with their own personalized scorecard declaring them the Don of the Day!

Directed by Farhan Akhtar, Don 2 is a classic action/crime thriller that doesn?t let go, even for a moment. The plot has been finely crafted like a complicated albeit neat jigsaw puzzle, with every twist and turn falling smoothly into place. With a canvas that goes on a cross-country ride the film challenges you to hop aboard its high speed shuttle and attentively follow the exploits of SRK, its glamorous gangster - one with a heady mix of suave roguishness and desi charisma!

Reprising their roles as Roma, Vardhan and Malik are Priyanka Chopra, Boman Irani and Om Puri respectively. The sequel also has some new additions like Kunal Kapoor, Lara Dutta, Aly Khan, Nawaab Shah and Sahil Shroff who play other characters added to make the plot more interesting.

Don?t miss any of the excitement as the most anticipated film of 2011 makes its debut on Zee Cinema - the only channel that promises you not just movies but masti and magic as well! Ab Don ko pakadna mushkil aur namumkin nahi hoga as he bursts into your homes on Saturday, March 31, 2012 at 9 PM only on Zee Cinema with a second telecast on Zee TV on Sunday April 1, 2012 at 5 PM!