NEW DELHI: Close on the heels of a financial package including some waivers approved recently by the Union Cabinet, Prasar Bharati today announced that the government had approved the filling up of 1150 posts in the programming and the technical wings of Doordarshan and All India Radio.

These posts are part of the 3452 essential category posts which were approved by the Group of Ministers (GoM) headed by the present Finance Minister P. Chidamabaram in 2011. A majority of these posts belong to Group B & C, that is, Grade Pay of less than Rs 4,600. While the Group B & C would be filled up by Staff Selection Commission, the remaining would be filled up by the Prasar Bharati Recruitment Board. The recruitment process is expected to be over by middle of the next year.

Prasar Bharati CEO Jawhar Sircar said: ?This is the first major infusion of new blood into Doordarshan and All India Radio after a period of 15 long years. After approval of the Cabinet for the financial restructuring, which involved a waiver of Rs 120.71 billion, this is the second biggest decision. It would go a long way in creating quality content for our viewers and help us in facing the emerging competition.?

The 1150 posts include Assistant Station Directors, Assistant Director (Programme), Engineering Assistants, Programme Executives, Transmission Executives, Technicians, Camerapersons, Production Assistants and Administrative Staff.

Member (Personnel) Brig. (Retd) V A M Hussain added: ?These were critical and essential posts, which had lapsed and needed to be revived. A number of our stations were without engineers and programming staff, which had affected their operations. It is a new dawn on the horizon of Prasar Bharati and will help the Corporation to tide over its acute manpower shortage.?

After the revival of the Prasar Bharati Board under the current CEO, it has been working on a number of plans to revive the public broadcaster through aggressive focus on shoring up revenues through marketing, organisational restructuring and manpower planning.

The pubcaster plans to have six senior officers with domain expertise to look after various verticals including Marketing, DTH, Technology, Infrastructure, Archives and Security. The Corporation has also engaged an HR Advisor of retired Secretary level to expedite promotions of staff persons, who had stagnated at the same posts for as long as 20 years and had little motivation to give their best.

In other organisational reforms, the Doordarshan and AIR zones are being combined into a total of seven zones viz. North Zone, North Central Zone, Central Zone, East Zone, West Zone, South Zone and North-East Zone. At present there are 12 Zones in All India Radio and six Zones in Doordarshan and 5 Zones in Engineering Wing combined for AIR/DD.

In the restructured model, each Zone will have three ADGs with one each for Engineering Projects, Engineering Maintenance and Programmes & Administration. The reorganisation, which makes DD and AIR coterminous for the first time in the history, is aimed at decentralisation and improvement in organisational efficiency.

NEW DELHI: All India Radio and Doordarshan, which provide a platform for political parties to make poll broadcasts before every election, will also organise a maximum of two panel discussions and/or debates on the Kendras/Stations for the forthcoming elections to the state assemblies in Himachal Pradesh and Gujarat.

Each eligible party can nominate one representative to such a programme, but the Election Commission of India will approve the names of coordinators for such panel discussions and debates in consultation with the Prasar Bharati Corporation.

The Commission has, as in previous years, worked out a schedule for the time to be given for poll broadcasts to different parties. The facilities of use of broadcast and telecast time will be available only to National Parties as there are no ‘Recognised State Parties‘ in Gujarat and Himachal Pradesh.

The facilities will be available from the Regional Kendra of the All India Radio (AIR) and Doordarshan and in the headquarters of Himachal Pradesh and Gujarat and relayed by other stations within the respective States.

A base time of 45 minutes will be given to each National Party uniformly on the Regional Kendra of Doordarshan network and All India Radio network in the State of Himachal Pradesh and Gujarat.

The additional time to be allotted to the parties has been decided on the basis of the poll performance of the parties in the last assembly election from the State of Himachal Pradesh and Gujarat.

In a single session of broadcast, no party will be allocated more than 15 minutes.

The period of broadcast and telecast will be between the last date of filing the nominations and will end two days before the date of poll in the State of Himachal Pradesh and Gujarat. However, there will be no telecast or broadcast during the 48 hours preceding the close of polls as per specific provisions of the Representation of People Act, 1951.

Prasar Bharati in consultation with the Commission will decide the actual date and time for broadcast and telecast. This will be subject to the broad technical constraints governing the actual time of transmission available with the Doordarshan and All India Radio.

The guidelines prescribed by the Commission for telecast and broadcast will be strictly followed. The parties will be required to submit transcripts and recording in advance. The parties can get this recorded at their own cost in studios, which meet the technical standards prescribed by Prasar Bharati or at the Doordarshan/All India Radio Kendras.

They can, in the alternative, have these recorded in the studios of Doordarshan and All India Radio by advance requests. In such cases, the recordings may be done at the State Capital and at timings indicated by Doordarshan/All India Radio in advance.

Time Vouchers will be available in the denomination of five minutes with one voucher having time allotment from 1 to 4 minutes and the parties will be free to combine them suitably. The allotment of time to different political parties is given in a statement enclosed herewith.

Introduced for the Lok Sabha elections in 1998, the scheme of free broadcasts was extended by the Commission to the State Assemblies held after 1998 and General Elections to the Lok Sabha in 1999, 2004 and 2009.

With the amendments to the Representation of People Act 1951 through "Election and Other Related Laws (Amendment) Act, 2003" and the rules notified thereunder, equitable time sharing for campaigning by recognised political parties on electronic media now has statutory basis.

In exercise of the powers conferred by clause (a) of the Explanation below section 39A of the Representation of People Act, 1951, the Central Government has notified all such broadcasting media which are owned or controlled or financed wholly or substantially by funds provided to them by the Central Government as the electronic media for the purposes of that section. Therefore, the Commission has decided to extend the said scheme of equitable time sharing on electronic media through Prasar Bharati Corporation to the ensuing General Election to the State Legislative Assemblies of Himachal Pradesh and Gujarat 2012.

GENERAL ELECTION TO
THE STATE LEGISLATIVE ASSEMBLY OF HIMACHAL PRADESH 2012.

Time available to National Parties on Regional Kendras/State Capital Kendras of Doordarshan/All India Radio

GENERAL ELECTION TO
THE STATE LEGISLATIVE ASSEMBLY OF GUJARAT 2012.

Time available to National/State Parties on Regional Kendras/State Capital Kendras of Doordarshan/All India Radio

LIST OF POLITICAL PARTIES

NEW DELHI: Prasar Bharati is striving to bridge the gap between its annual expenditure and revenue amid government pressures to lean less on it for financial support.

While the government has made it clear that it will only fund the capex requirements and expenses towards salaries, the pubcaster has settled on an operational expenditure capped at Rs 20 billion for the fiscal while its income hovers in the region of Rs 16 billion as it competes against private television and radio broadcasters.

So how does Prasar Bharati cut its financial coat to match the cloth that it has? The pubcaster, which has to look after Doordarshan and All India Radio (AIR), is banking on generating additional revenue of Rs 4 billion with aggressive marketing to promote its clutch of channels and radio stations.

The government had last month approved the financial restructuring of Prasar Bharati, stating that from this year the public broadcaster would have to ensure its operating expenses, other than salaries, are met from revenue earnings. The government had agreed to meet all the expenses of Prasar Bharati towards salary and salary-related expenses from its non-plan account for five years from 2012-13 to 2016-17.

Says Prasar Bharati CEO Jawhar Sircar, "After the Union Cabinet decision, Prasar Bharati?s annual operational expenditure would be in the range of Rs 15 billion to 20 billion, whereas the annual revenue currently is around Rs 16 billion. Therefore, we need to generate additional revenue of Rs 3.5 billion to Rs 4 billion and that is where our renewed emphasis on marketing is important."

Prasar Bharati has decided on an aggressive marketing policy to promote the advertisement revenue and viewership/listenership of Doordarshan and AIR that is expected to bring in an additional Rs 4 billion every year.

Rejuvenated by the recent Cabinet decision providing the pubcaster financial relief of Rs 120 billion after the recommendations of a Group of Ministers, Doordarshan and AIR have decided that marketing and revenue would be their two thrust areas. Prasar Bharati has also put special emphasis on different revenue streams and innovative methods for garnering additional income.

With the Cabinet also approving the transfer of numerous properties and infrastructure across the country - radio stations, television kendras, transmitters - to Prasar Bharati, the pubcaster has decided to leverage these new assets to earn more money.

The Prasar Bharati board, thus, unanimously approved Sircar?s proposal to hire professional marketing executives at market salary levels in order to help the public broadcaster come up with innovative revenue generation plans.

Prasar Bharati board unanimously passed a special resolution to thank Information and Broadcasing Minister Ambika Soni and Finance Minister P Chidambaram for the waiver of Rs 120.71 billion of loans, interest thereon and satellite charges that had accumulated over the years.

The waiver will help Prasar Bharati to pay greater attention to other areas of concern, including the free to air direct-to-home DD Direct Plus, technology (including new media), and its priceless archival treasures, according to Prasar Bharati officials.

New Delhi: The government on Friday gave its approval to financial restructuring of Prasar Bharati, whereby the public broadcaster will from this year have to ensure its operating expenses other than salaries are met from revenue earnings.

The government will meet all the expenses of Prasar Bharati towards salary and salary-related expenses from its non-plan account for five years from 2012-13 to 2016-17.

These measures were a part of the proposal of the Information and Broadcasting (I&B) Ministry on financial restructuring of Prasar Bharati. The proposal was based on the recommendations of the Group of Ministers (GoM) on Prasar Bharati constituted under the chairmanship of the Home Minister, to examine various issues pertaining to the functioning of Prasar Bharati. The recommendations were given over a year earlier.
 
The government will waive accumulated interest on loan-in-perpetuity, interest on capital loan and penal interest thereon. Loan-in-perpetuity and capital loans provided to Prasar Bharati will be converted into grants-in-aid.

From now on, any plan capital support by the government to Prasar Bharati will be in the form of grants-in-aid and not in the form of loans.

The government has also agreed to waive accumulated arrears pertaining to spectrum charges up to 31 March 2011 amounting to Rs 13.49 billion.

The property and assets will be transferred at book value to Prasar Bharati according to the provisions of Section 16(a) of the Prasar Bharati Act 1990. Normal accounting principles will be followed to determine their future value.

The Director General of Audit, Central Revenues (DGACR) will continue to be the nodal auditor of Prasar Bharati and will be assisted by qualified commercial audit staff for the audit of the annual accounts.

Prasar Bharati has been grappling with financial and human resource/employee issues since its inception, which has adversely affected its functioning as an autonomous organisation. In view of the problems being faced by the public broadcaster, the GoM was constituted on 7 March 2006. The GoM was again reconstituted on 21 February 2011 which considered Prasar Bharati‘s future revenue earning potential given its public service broadcasting mandate, and made a number of recommendations for making it financially viable and sustainable.

NEW DELHI: Prasar Bharati has appealed with the Service Tax Department Tribunal (CESTAT) for recovery of Rs 1.6028 billion deposited because of a ?gross calculation error?.

Prasar Bharati sources told indiantelevision.com that the pubcaster had claimed that the demand raised was erroneous, but the Service Tax office had issued a final demand notice on 5 May last year which included a demand of Rs 871 million issued to it in May 2009, with interest and penalty under Section 78. This led to the pubcaster depositing the sum of Rs 1.6028 billion.

A demand notice had been received in May 2009 from the Service Tax Department in respect of service tax liabilities relating to the years 2003-2007-08. This ha stated an unpaid amount of Rs 871 million.

The Member (Finance) A K Jain had in 2011 pointed out this gross error in a letter to Information and Broadcasting Minister Ambika Soni.

The sources said due to systemic deficiencies within the organisation prior to 2007-08, regular returns in respect of Service Tax collected were not being filed. As a result, the Service Tax Department raised the demand based on income and expenditure figures in the published accounts without taking into account the benefit of Cenvat Credit admissible to the pubcaster, which was not claimed due to these deficiencies.

Non-receipt of data from field offices and deficiencies in collection of accurate data have been identified as the main reasons for the flaw. The problem was compounded by lack of trained accounts staff and the pubcaster has now appointed a chartered accountants firm.

Returns are now being filed regularly, and the pubcaster has paid a sum of over Rs 4 billion (Rs 4,653,297,477) including about Rs 500 million (Rs 499,011,611) in CENVAT and the rest in cash for the years 2008 to 2012.