Mumbai: OTT Giant Netflix announced its results for Q3 2021.

Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV

Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the

CANNES: All the naysayers must be regretting not hoofing it down to the south of France for the annual jamboree of th

Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers?

Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to me