MUMBAI: Reed Midem, which organises the television trade event MipTV and Mipcom market, has announced that movie and television studio Miramax is for the first time in the company?s history exhibiting at Mipcom 2011.

In addition, it was announced that Miramax CEO Mike Lang will deliver a keynote address on 3 October 2011. 

The worldwide entertainment content market takes place from 3-6 October at the Palais des Festivals in Cannes, France.

Lang said, ?The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential. Mipcom represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships. Our key initiatives will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.?
 
Reed Midem director of the television division Laurine Garaude said, ?We are very pleased by Miramax?s decision to utilise Mipcom?s significant participation of high level decision makers in the global entertainment industry as they continue expanding their operation and successfully delivering their exceptional content to new audiences.?

Lang?s address as ?Media Mastermind Series? keynote speaker will be one of Mipcom?s highlights. He will talk about the experience in the digital arena, ranging from Miramax?s recent digital content delivery deals with Netflix and Hulu, to his early involvement with trailblazers in the digital arena and his strong relationships with other large entertainment companies and private investment firms.