MUMBAI: Besides quality content, cinema needs a substantial marketing plan to drive the audience to theatres and coun

MUMBAI: Everybody remembers the face on the screen, but how many ever notice the sweat and toil that goes behind the

CANNES: Barely has Mipcom 2013 taken off and Star India seems to have sprung a huge surprise on buyers gathered at Ca

MUMBAI: Tips Industries‘ Race 2 was flooded with association and in-film offers from over 15 brands thanks to the ens

Star One was launched as an upmarket Hindi general entertainment channel, second to Sta

MUMBAI: In a market heavily dominated by Sun TV, Star India's Tamil channel Vijay, is toying with new genres of progr