MUMBAI: Multi Screen Media (MSM) has decided to simulcast the season 6 of Indian Premier League (IPL) on its Hindi movie channel Max as well as its sports channel Six.

The IPL will be available on a High Definition (HD) feed in English and a SD feed in Hindi on Six and a Standard Definition (SD) feed on Max.

MSM COO N P Singh said, "With the simulcast of the Indian Premier League 2013 on Max and Six, we aim to reach out to millions of more viewers spanning the nation. Through this, we hope to take the popularity of IPL 2013 to the next level."

Six, which has been positioned as a sports entertainment channel, was launched on 7 April last year during the IPL.

MSM expects the distribution of Six to strengthen with the telecast of the IPL on the sports channel. Six has yet to fully settle down on distribution networks.

Six had recently signed two new deals to strengthen its presence on direct-to-home (DTH) platforms. The channel is now available on Tata Sky, Airtel digital TV, Videocon d2h and Dish TV.

Gaurav Seth, who recently moved to Sony Entertainment Television as marketing head, will continue to handle the marketing of IPL to maintain continuity. He was handling the marketing of IPL as marketing head of Max.

The IPL will be held from 3 April to 26 May involving nine teams and 76 matches. It will have a new title sponsor in PepsiCo and a new IPL team in SunRisers, the Hyderabad IPL team.

MUMBAI: Sony Entertainment Television (Set) is launching a new fiction show titled ?Love Marriage Ya Arranged Marriage? on 6 August.

The show will air every Monday to Thursday at 8.30 pm replacing Dekha Ek Khwaab which has gone off-air on 2 August. It will be competing with slot leader Ek Hazarome Meri Behena hai (Star Plus), Hitler Didi (Zee TV) and Madhubala (Colors).

?Love Marriage Ya Arranged Marriage? explores the debate between love marriages and arranged marriages without taking either side. The show highlights the pros and cons of both through the lives of two young women.

Multi Screen Media COO N P Singh said, "Sony Entertainment Television is committed to bring differentiated programming and offer a diversified bouquet of entertaining shows to the audience. We are sure that audience will love this show and it will strengthen our hold in the fiction domain along with our already popular shows ?Bade Achhe Laggte Hai?, ?Kuch Toh Log Kahenge? and ?Saas Bina Sasural?."

?Love Marriage Ya Arranged Marriage? is produced by Sphere Origins Multivision and written by Bollywood writer Kamlesh Pandey.

Sphere Origins Multivision CMD Sunjoy Waddhwa added, "?Love Marriage Ya Arranged Marriage? is a show about two friends who share different views on marriage. The show projects two different ideologies on marriage that prevail in our society without taking either side. Through this show we are trying to convey that whether love or arranged, marriage is an everyday partnership; sometimes you need to arrange the love, at other times you have to love the arrangement."

The show traces the journey of two friends who are diametrically opposite in their beliefs about marriage, yet share the same desire to have a happy and content marriage. The debate is on and as the story evolves perhaps along with the two friends, the country will also get an answer, the channel said.