MUMBAI: Aircel, one of India?s leading telecom players, today launched a unique contest in association with the much awaited Karan Johar film - Student of the Year. The contest ? ?Buddy of the Year? ? will entitle participants to win a chance to meet the stars of the movie ? Alia Bhatt, Varun Dhawan and Sidharth Malhotra. This association is a part of one of the many initiatives Aircel is undertaking to support its new proposition ? Limitless ? focused on living a limitless life for the youth.

?Student of the Year? is all about winning the trophy by competing in academics, sports, dance and treasure hunt. The movie has been the most awaited movie of the year and Aircel sees a seamless connect with the movie. Aircel brand is all about giving the youth an opportunity to live his life limitlessly - Limitless friendship, fun/entertainment, games, music, conversations, and a lot more. Taking this proposition forward, Aircel launches Pocket Buddies which enables the youth to savor the taste of limitless conversations with their friends by offering ?limitless? surfing and texting. As a natural extension, Aircel now introduces the ?Buddy of the Year? contest in association with Student of the Year.

Talking about the association, Pritpal Singh Lakkha, Head ? Brand, Aircel, said, ?We are very excited to be associated with Karan Johar?s ?Student of the Year?. In our consistent effort to position Aircel as a young and vibrant brand, this association comes along just right. Student of the Year showcases youth, friendship, music, conversations, which is also the DNA of Aircel. We are continuously vesting our efforts in presenting youth the opportunities which interests them and we are sure that this initiative will be liked by them?.

?Aircel always understood the pulse of the youth and introduce innovative products and services like Pocket Internet, we are confident that a new brand propositions Limitless will resonate with the youth as today?s youth desires limitless friendship, fun, entertainment and opportunities.? He added.

The contest goes live on September 28 and for participating, the contestants need to impress the star cast of the movie. The movie marks the debut of Alia Bhatt, Varun Dhawan and Sidharth Malhotra. ?Student of the Year? also brings back Karan Johar as a director after My Name is Khan in 2010. The movie is releasing on Oct 19, 2012 and the winners would be announced a week after the release.

Karan Johar, Director - Student of the year and renowned filmmaker, added, ?Student of the Year has been very exciting and challenging part of my career. The youth today are so confident and so sure of what their goals are. Aircel as a brand believes in empowering the youth and I believe the association between the two is a natural fit. The contest is an extension of the film where youngsters will compete against each other to win a chance to meet the film star cast. We are excited and looking forward to a great association.?

Aircel is amongst India?s leading mobile internet company with a Pan-India presence that has enabled affordable access to customized voice and data services. Aircel?s focus on data driven services and the company?s introduction of the concept of PocketInternet revolutionised data usage and mobilised young India to take the next step towards going online.

Mumbai: A Superhero blockbuster, the world?s favorite superhero and one of the most financially successful films worldwide, MOVIES NOW brings to you Spider-man 3, for the very 1st time in HD.

Just like a coin has 2 sides, human nature also has the good, and the bad side. There are times when we are kind, compassionate, humble and honest, but then there are also times when we feel vengeance, jealousy, anger and hatred. And it is during these times, that our strength or weakness to choose the good over the evil comes to the surface. And as Spider- man rightly said ?"Whatever battles we have raging inside us, we always have a choice. It?s the choices that make us who we are and we can always choose to do what?s right."

Catch a glimpse of this battle between the good and bad in Spider- man 3 as a strange alien symbiote turns his suit jet-black, and his darkest side comes to light changing Spider-man inside as well as out. He is forced to choose between the seductive power of the new suit and the compassionate hero he used to be.

A complete package, you will find dilemmas, character complexity, romance, plot twists, spiritual realities, comedy, and tragedy along with a series of blown up action packed into it. Hence, a movie for both, action lovers and haters.

Tune into MOVIES NOW on September 22, 9:00 p.m. and watch Spider-man fight for his life against a lethal mix of villains as well as the enemy within himself.