MUMBAI : Sunfeast Kannadada Kotyadhipathi, the Kannada version of the world famous game show "Who Wants to be a millionaire?" and its Hindi counterpart Kaun Banega Crorepati (KBC) will air the 50th episode of its season 2 on 4th June at 8 pm with Radhika Pandit as the special celebrity guest.

Puneeth Rajkumar & Radhika Pandit have earlier been seen together in blockbuster movies like Hudugaru. Their on screen magic will now be seen on the biggest game show of Karnataka - Kannadada Kotyadhipathi.

The show which has caught the imagination of the television viewers, contestants and many aspirants has already changed the lives of people who have adorned the hot seat opposite its host Puneeth Rajkumar. Today, Kannadada Kotyadhipathi has emerged as a popular forum for many needy individuals of the society that include students, physically challenged people, senior citizens, economically backward people, homeless and philanthropists.

That?s not all! Even celebrity guests like Prabhu Deva, Upendra & Malashree have come forward to donate their earnings from the game show towards various charitable causes.

Anup Chandrashekaran, business head of Suvarna Channel says, "It gives me immense joy and pleasure to see how Kannadada Kotyadhipathi has realized the dreams of so many Kannadigas. I would like to thank Puneeth Rajkumar for anchoring this show & for making it a successful project. I would also like to thank the viewers and the contestants who have made Kotyadhipathi a successful show."

Kannadada Kotyadhipathi airs on Suvarna Channel at 8 pm from Monday to Thursday.

About the show, this show is meant for the common Kannadiga, Kannadada Kotyadhipathi is the biggest ever reality show on Kannada Television offering the biggest prize money of Rs.1,00,00,000/- (Rupees One Crore) in the Kannada GEC space. The format and the rules for this edition of Kannadada Kotyadhipathi will be same as the first edition. This show is produced by the same production house as KBC - Big Synergy

Suvarna has been brining some of the most popular successful reality shows and wholesome family entertainment to Kannada homes. Suvarna stands for fresh and differentiated programming. A family entertainment channel that has a lineup of popular programs including Akashadeepa, Pancharangi Pom Pom, Chukki, Amrutvarshini, Pallavi Anu Pallavi, Karpurada Gombe and Saraswathi.

Mumbai: The hugely popular game show "Kaun Banega Crorepati" is soon to have a Marathi sister version in "Kon Hoeel Marathi Crorepati". Hosted by the ever endearing and loved Marathi entertainment personality Mr. Sachin Khedekar, the show produced by Big Synergy, is to air Mondays to Thursdays at 21:00 hrs starting May 6th, on the Marathi General Entertainment Channel (GEC), ETV Marathi. The mission of the show would be to empower the Marathi Manoos with the right to change their fate through sheer knowledge and education.

To match up to the pomp and glory of the original "Kaun Banega Crorepati", ETV Marathi for "Kon Hoeel Marathi Crorepati", required a grand promotional exercise. The mandate for the same was given to none other than RW Promotions Pvt. Ltd. India?s biggest rural marketing and BTL activations agency.

RW Promotions Pvt. Ltd. came up with the idea of conducting a van activation. Three branded vans are to be taken across the length and breadth of Maharashtra for a period of one month, along with an emcee. The plan is to attract crowds and increase the anticipation for the show. The emcee would play a mini version of the game with the crowds gathered outside the van thereby giving the crowds a chance to experience being in the hot seat. The participants would also get free merchandise. The vans were inaugurated by Mr. Sachin Khedekar himself.

Commenting on the tie up with RW Promotions Pvt. Ltd. Anuj Poddar - Executive Vice President & Business Head - Regional Channels, Viacom18 in partnership with ETV, said "Kon Hoeel Marathi Crorepati" gives the Marathi manoos a chance to redefine his life basis the power of his knowledge. This initiative was undertaken to engage with our viewers and to give them a chance to not just watch the game virtually, but to play it and experience the hot seat as well. We are very happy to be having RW Promotions execute this effectively for us."

As part of the promotions, the vans open into a stage which would be exactly like the game show set, complete with the hot seat and monitor screens. The vans would be parked in prominent locations like a market place, garden or a crowded area. The emcee would be making announcements letting people know about the vans? entry into their town. Tin plate branding at locations where maximum visibility is expected would also be made use of.

Mr. Venkatesh Srinivasan, Director, RW Promotions Pvt. Ltd. further added saying, "The show is very close to my heart. Kon Hoeel Marathi Crorepati will give an opportunity to all Marathi people to change their fate. Mr Sachin Khedekar is a well renowned and most loved personality in Marathi cinema and he being the host of the show will definitely attract people to participate and follow the show."

ETV Marathi is hoping that the show will be a great success just like the promotional activities are likely to be.

MUMBAI: The flagship site of India?s most awaited game show ?Kaun Banega Crorepati? has received phenomenal response from its fans with the website crossing one million page views on its first weekend.

With our first crorepati in just 3 days, people have flocked to the site wanting to re-live ecstatic moments of Manoj Kumar on winning Rs. 1 crore. KBCSony.com not only offers a chance to catch up with such winning moments & full episodes, the website has a whole host of interesting features to keep the users engaged with the show.

Another immensely popular application being the KBC Web game offers the users a chance to experience the feeling of sitting on the hot seat!

Users can find out how much their favourite contestants have won & where they hail from through innovative applications like the KBC Heat Map and the Prize Meter.

Nitesh Kripalani, Senior Vice-President ? New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, ?We are ecstatic that in its first weekend, KBCSony.com has set a new benchmark in online entertainment in India by garnering one million page views. This has been a result of the combination of exclusive content and innovative features such as KBC Heat Map and Web Game that has given KBC fans an opportunity to engage with Kaun Banega Crorepati beyond television. We are hoping to engage even more fans across the country in the coming weeks.?

Log on to www.KBCSony.com the one stop destination for all KBC fans. You can also interact with more than 1, 50,000 fans on our official Facebook page.

Mumbai: The Celebrated ?Hot Seat? of the No. 1 show Kaun Banega Crorepati will now travel across the length and breadth of India giving the common man an opportunity to experience KBC right in his city. The ?Hot Seat Aapke Shehar? was unveiled by the iconic host of the show Mr. Amitabh Bachchan in Mumbai today as part of the promotional activity for KBC.

The promotional van will travel through the following cities - Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal and in each city the van activity will be on for 2 to 3 days culminating in a small event where the selected lucky participants from the city will get a simulated experience of sitting on the ?Hot Seat? and answer the questions asked by Mr. Bachchan from a recorded video. The lucky winners will win attractive prizes.

Speaking on this occasion, Danish Khan Senior VP and Marketing Head said, ?Hot Seat Aapke Shehar,? is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and

experience the magic first hand. We are confident that they will shower the same love this season also.?

So calling all aspiring Crorepatis, get ready to sit on the hot seat as ?Hot Seat Aapke Shehar? is coming to your city soon.

Mumbai: What is your surname? What does your father do? Where do you stay? Which school did you go to? Are you a south Indian or a north Indian? Are you a vegetarian or a non vegetarian ?

Such questions have become a filter, reasons for qualification or disqualification and grounds for the rampant discrimination in our society. In this context, it is important to underline the role of ?Knowledge? which is perhaps the greatest leveler ? a force which can successfully overcome all these biases.

With THE POWER OF knowledge as the central theme, Sony Entertainment Television today announced yet another path breaking marketing and communication campaign ?Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai? as the communication theme for the upcoming season of the most popular game show on Indian television ?Kaun Banega Crorepati?2012.

Speaking on the campaign, Danish Khan, Senior Vice President & Marketing Head, SET says, "This year?s KBC campaign celebrates the power of knowledge ? a great leveler in our society, also a potent change agent. Our brief to Leo Burnett was to bring this thought alive with real people in real context. The campaign?s philosophy is a common man?s philosophy and is relevant to today?s India. The campaign thought captures the core value of the show. We aim to reach out to a larger set of audience and provide common man a unique chance to change his destiny.?

After launching award winning campaigns for KBC in the last two seasons ?Koi Bhi Sawaal Chhota Nahi Hota? and ?Koi Bhi Insaan Chhota Nahin Hota?, this year SET brings forth an interesting point of view on the various biases that our country is plagued with. The campaign is conceptualized by Leo Burnett, the creative agency for Sony Entertainment Television.

Nitesh Tiwari, National Creative Resource, Leo Burnett, Mumbai said," Having done two successful campaigns in the past i.e. ?Koi bhi sawaal chhota nahi hota? and ?Koi bhi insaan chhota nahi hota? it wasn?t an easy task for me and my team to come up with something equally interesting, if not better. Thankfully, we have a client who understands that good campaigns need to be given the time they deserve. So we were given enough time to struggle till we arrived to this thought."

The thought is delivered in its characteristic style, will pan out with four films each with a distinct story talking about the biases of gender, lineage and language, showcasing different characters and their situations in life that will engage, entertain and bring alive the core thought of this season?

This insight will be woven into a 360 degree campaign of television commercials including print, OOH and online advertising featuring Mr. Bachchan. The challenge for SET, as well as Leo Burnett, is to raise the bar from the benchmark that SET created for itself last year with the award winning campaign ?Koi Bhi Insaan Chhota Nahi Hota?, which won many accolades, awards, popularity, soaring ratings and hearts.

The director of these series of spots is Amit Sharma from Chrome pictures and they have created a series of resplendently executed films, which are sure to strike a chord with the audience.

Anup Vishwanathan Executive Vice President, Leo Burnett, Mumbai said, "The KBC campaign identifies with the hope that people have in them. And that?s the factor we wanted to leverage in our campaign. This is also in sync with brand SET that is all about positive emotions.?