NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music vide

NEW DELHI: It was just a few months back that the marketing industry was in the process of re-evaluating the perks of

MUMBAI: Influencer marketing is the latest trend in promoting a brand.

DELHI: Influencer marketing has been picking up the pace at an unpredictable rate for the past two years.

MUMBAI: Around 70 per cent of brands, which participated in a survey done by Buzzoka - influencer marketing company,

MUMBAI: The simple narrative of the marketing world is undergoing a drastic transformation right from storylines to f