MUMBAI: English GEC Star World has announced that for the first time it will air an international show before its global launch.

?Missing?, an espionage drama, kicks off on 12 March at 9 pm. The series will launch simultaneously on both Star World and Star Movies.

The show stars Ashley Judd, Sean Bean and Cliff Curtis.

The show revolves around Becca Winstone, played by Judd, who is in search of her missing son. It soon becomes clear that this isn?t any ordinary woman, but a former CIA agent who will stop at nothing to bring her son home alive. There are exotic locations and thrilling twists in ?Missing?.

Star India GM, senior VP, English channels Saurabh Yagnik said, "It has been our constant endeavor to bring new Hollywood shows to India to match their date and time in the US. As leaders in the category, we are proud to host the world television premiere of Hollywood?s biggest show Missing in India, four days before the US. This initiative is bound to reaffirm our commitment to our viewers and boost Star World?s perception as the ultimate destination for fresh Hollywood shows."

The broadcaster is using the digital medium for marketing activities.