MUMBAI: Travel and lifestyle channel, Fox Traveller, will start a 24-hour Bengali language feed starting 15 January next year.

Presently the Bangla feed is available for four hours during primetime (8-12 pm). The channel believes that with this development Fox Traveller will be able to reinforce connect with Bengali speaking audiences.

Fox International Channels VP - marketing Debarpita Banerjee said, "Bengalis love the good life- full of food, music, art, travel, and we have plenty of glimpses of this kind of a lifestyle on Fox Traveller. The channel believes that only showcasing destinations are pass? and unfolds stories that make a journey beautiful and fun. And now the bangla feed will enable us to capture the lyricism of this language and build it into our content, bringing it closer to the audience."

The channel will now be available in Bengali feed along with Hindi, English and Tamil across all DTH platforms and through and cable network operators.