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MUMBAI: Sab is all set to launch two new fiction properties ?Hum Aapke Hain In-Laws!? and ?Tota and Maina?.
Taking 10 pm and 10.30 pm slots respectively, the shows are going on-air on 14 January.
Tota aur Maina is being produced by Miloni Pictures while Garima Productions has produced ?Hum Aapke??.
Sab EVP and business head Anooj Kapoor said, "We bring shows from every state of the nation and allow the audience to connect with the love and the sense of togetherness of various families from different corners. ?Tota aur Maina? in particular will concentrate on the diverse cultural elements from Uttar Pradesh. "
Adding about HAHIL, Kapoor said, "Sab TV has always propagated that ?Asli maaza SAB ke saath aata hai? and we emphasise on the importance of togetherness; our launch of the year ?Hum Aapke Hain In Laws is the perfect reinforcement of our beliefs."
In the Hindi GEC space, HAHIL will compete with shows like Colors? ?Uttaran?, Zee TV?s ?Mrs Kaushik Ki Paanch Bahuyein?, Star Plus? ?Pyar Ka Dard? and Life OK?s ?Saubhagyavati Bhava?.
Meanwhile, Tota Aur Maina shares the slot with Star Plus? ?Veera?, Zee TV?s ?Punarvivaha?, Colors? ?Parichay? and Life OK?s ?Savdhan India At 11-India Fights Back?.
Tota aur Maina is a light hearted comedy where the protagonist Tota gets married to Maina through a series of comic events in a mass community wedding. What unfolds is a journey of this couple with completely contrast characters. In this process Tota always finds himself at the receiving end trying to manage the family and the comic troubled situation the couple gets in due to Maina?s misadventures.
?Hum Aapke Hain In-Laws? traces the journey of Gulshan Grover and Damini along with that of his in-laws who happen to be a blessing as well as a nightmare by the sheer power of being his neighbours. The show explores the twists, turns and adventures in day to day situations for Gulshan and his wife Damini as they are surrounded by their in-laws who not only happen to be unconditionally loving but also unintentionally interfering.
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