NEW DELHI- INCA, GroupM’s brand-safe influencer marketing solution roped in Sophia, a human-like robot from the house

NEW DELHI: In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical f

NEW DELHI:  Several mid-size or larger markets are expected to witness a decline of more than 20 per cent in the adve

MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are to

MUMBAI: Despite headwinds, India’s importance in global advertising increased in 2019.

MUMBAI: In 2019, the overall sports sponsorship industry grew by 17 per cent to Rs 9000 crore, says a report released