MUMBAI: MediaCom India, a GroupM media agency, has bagged the media mandate of Ozone Overseas, an integral part of Oz

Mumbai: Consumer behaviour and purchase patterns have undergone a drastic change over the last year.

MUMBAI: WPP has launched its new global data consultancy arm Choreograph, to help clients realise the value of their

NEW DELHI: The Covid2019 pandemic set off a tectonic shift in media investments in 2020; from user behaviour to how b

NEW DELHI: Outcome Media Company and GroupM’s advanced programmatic arm Xaxis has rolled out its programmatic creativ

NEW DELHI: Essence, a global data and measurement-driven media agency from GroupM, has introduced a Media Health Chec