MUMBAI: IMG, the global sports, fashion and media company, has acquired a minority equity stake in London-based Sports New Media.

SNM manages, moderates and monetizes social media on behalf of their high profile sporting clients; including athletes, associations and brands. SNM currently reaches over 100 million sports fans across their Facebook pages alone.

SNM is the only sports specific Facebook Preferred Marketing Developer in the world, and owns and operates sports-oriented websites such as GiveMeFootball which provides complementary content for its social media fans.

IMG Media SVP Digital Media Ben Nicholas said, "Sports New Media is a critical component of IMG?s digital strategy. We think that SNM?s unique, proven approach to social media optimization will provide an attractive solution to our clients and partners."

"We?re very excited to be an official member of the IMG team," said Sports New Media Founder Jae Chalfin. "IMG has access to many of the world?s highest profile athletes, celebrities, events and sports organizations. We expect that SNM will be able to enhance many of those relationships."

Sports New Media CEO Nick Thain said, "We think IMG and Sports New Media complement each other well. This partnership will allow us to take our clients to a whole new level, moving us closer to our goal of bringing fans, athletes and brands closer together through Social Media.

Mumbai: Comedy Central has announced an array of programmers for its viewers.

A poll on Comedy Central‘s Facebook page decided the top shows as fans voted for the ones they wanted to watch once again and the two shows that emerged as winners were -‘Seinfeld‘ and ‘That 70‘S Show‘

Starting 17 September, the two shows will air 9 pm onwards.

The fans of Seinfeld also stand a chance to win merchandise that‘s signed by Seinfeld himself. The lucky winners will be picked through a Facebook contest.

Also, just introduced on the channel is a ‘Teen Block‘ with shows like ‘World Palooza‘ and ‘Pranked‘ and will soon also air ‘Jackass‘, catering "exclusively" to the teen audience.

Viacom 18 Media SVP and GM - English entertainment Ferzad Palia said, "We are bringing two of the most popular comedy shows back on Comedy Central. The shows have done well for us and we are sure our viewers would love to have them back. We‘re confident that the impressive programming line-up coming up will keep the laughter quotient high as always."

Apart from the return of the two popular shows, Comedy Central will also reload fresh seasons of ‘The Exes‘ and ‘30 Rock‘, amongst others.

Seinfeld is an American television sitcom. Set predominantly in an apartment block in New York City‘s Manhattan‘s Upper West Side, the show features a host of Jerry‘s friends and acquaintances, in particular best friend George Costanza, former girlfriend Elaine Benes, and neighbor across the hall Cosmo Kramer.

That ‘70s Show is an American television period sitcom that centers on the lives of a group of teenage friends living in the fictional suburban town of Point Place, Wisconsin, from May 17, 1976, to December 31, 1979.

The Exes is an American comedy television series. Divorce attorney Holly (Kristen Johnston) introduces her client, Stuart (David Alan Basche), to his new roommates: two other divorced men who share an apartment that Holly owns. At first Phil (Donald Faison) and Haskell (Wayne Knight) have reservations about Stuart moving in, but Holly is right across the hall to help when things start to go downhill. The series is created by Mark Reisman.

30 Rock is an American television comedy series created by Tina Fey. The series, which is loosely based on Tina Fey‘s experiences as head writer for Saturday Night Live, takes place behind the scenes of a fictional live sketch comedy series depicted. The series‘ name refers to 30 Rockefeller Plaza in New York City, the address of the GE Building, in which the NBC Studios are located.