MSLGroup launches global crisis network
MUMBAI: Publicis Groupe‘s flagship speciality communications and engagement company MSLGroup has launched a global Cr
MUMBAI: English movie channel Star Movies is targeting martial arts lovers next month with the ?Jackie Chan Film Festival?- starting 1 December 2011, every night at 11 pm till 30 December, 2011.
The festival kick starts with films like ?City Hunter?, ?The Spy Next Door?, ?Police Story I, 2 and 3?, ?New Police Story? and ?The Medallion?.
For this property, Star Movies has also composed a special song for Jackie Chan, which it is hoping, will go viral.
To add to the martial arts mania, Star Movies has created an experience for action lovers by introducing a game of Maze on the Star Movies Facebook fan page.
To play Maze, the user has to find his way to the end of the maze by kicking walls and the one who reaches in the shortest duration will be gratified by Star Movies.
MUMBAI: The Annoying Orange, which has grown in popularity online, is breaking out of the virtual kitchen as Cartoon Network has acquired the television rights to the most-watched web series of all-time.
Inspired by the viral sensation watched by millions on YouTube, a new half-hour television series will premiere next year as part of Cartoon Network?s original programming block.
Created by Dane Boedigheimer and produced by entertainment management and production company The Collective, ?The Annoying Orange? features an Orange that playfully heckles other fruits, vegetables or nearby objects with puns and jokes. The television series is the latest brand extension for ?The Annoying Orange?, which has already taken the internet by storm.
The Annoying Orange web series has racked up over 850 million total views on its dedicated channel on YouTube as of September 2011, and with new episodes debuting every Friday, it continues to attract millions of views and new fans each week. The Annoying Orange is the ninth-most-subscribed YouTube channel of all time with more than two million subscribers and has over 10 million fans on Facebook and Twitter. The popularity has also translated over to the official web site, which generates nearly four million page views each month.
Now YouTube?s favorite fruit is embarking on an all-new high fructose animated adventure on Cartoon Network. The television series follows Orange and his band of buddies as they travel through time in a magical fruit cart. From Prehistoric Era to Colonial Times, Orange and the rest of the Kitchen Crew are dropped into random adventures and forced to squeeze their way out. Joining Orange on his escapades are his fellow popular produce pals from the web series including Pear, Passion Fruit, Apple, Marshmallow and his nemesis Grapefruit.
The continued success of ?The Annoying Orange? on the internet will present a promotional platform for the television series. Cartoon Network will work with The Collective to mobilise and motivate the property?s tremendous fan base through You Tube and AnnoyingOrange.com via the short-form original content that will continue to be produced separate from the television program - and can be used to drive tune-in messaging in an innovative manner.
Cartoon Network chief content officer Rob Sorcher said, "The Annoying Orange and Cartoon Network were just meant to be squeezed together."
The television series was developed and will be produced by The Collective, which also financed the pilot before shopping it to broadcasters. Dane Boedigheimer co-created the television series with Tom Sheppard (Emmy Award-winning writer for Pinky and the Brain). Conrad Vernon (director of Madagascar 3 andMonsters vs. Aliens) will serve as executive producer for the series along with Gary Binkow and Dan Weinstein of The Collective.
Boedigheimer said, "Two years ago when I launched The Annoying Orange, I never imagined that my unhealthy obsession with talking fruit would become such a phenomenon. I?m really excited to bring a new version to Cartoon Network."
The Collective CEO Michael Green said, "We want to continue to ensure that The Annoying Orange?s huge and loyal audience can enjoy the fruits of Dane?s creative vision whenever and wherever they want. Our model at The Collective is to partner with creative artists to build global brands across all possible platforms and we could not be more excited to join forces with the Cartoon Network to extend the magic of this property to cable television."
The television deal comes as the first wave of The Annoying Orange licensed merchandise is being met with strong demand at retail. Leading the way is an ap?peal?ing line of apparel and accessories that began to roll out in October at JC Penney locations nationwide. The highly-anticipated debut toy line from master toy partner The Bridge Direct, Inc. which features a collection of talking plush, clip-ons and collectible figures will hit specialty retailers including Toys "R" Us and RadioShack in time for the holiday gift giving season. Meanwhile, The Annoying Orange: Kitchen Carnage app is now available for iPhone and Android.
BANGALORE: Fox Traveller will start airing a new one hour weekly show- Life Mein Ek Bar (Once in life) from 6 November at 10 pm. The show will run for 10 episodes every Sunday.
The show is about the adventurous journey of four friends, including actor and VJ Purab Kohli. The show has been inspired by Bollywood movies- ?Dil Chahta Hai? and ?Zindagi Na Milegi Dobara? say sources at the channel.
Fox International Channels VP marketing Debaprita Banerjee said, " Life Mein Ek Bar promises thrill and excitement as the gang of four boys gear up to take on adventurous activities, thrilling escapades and some heartwarming journeys causing some serious adrenaline rush and a lot of connection moments with everyone who has been wanting to give the mundane life a break.
"At Fox Traveller we have been striving to present locally produced content that has a fresh approach to travel-that would capture and reflect the way young India looks at a journey that should be packed with unique experiences that involves a bit of self discovery, rather than just discovering a destination".
The four men whose escapades ?Life Mein Ek Bar? focusses on are Kohli, IT marketing professional Jupiter Huidrom, software engineer Arun Kolagada and film editing student Bhaskara Seth. While Kohli was picked up by Fox Traveller, the other three were chosen by Kohli through an extensive Facebook hunt to find perfect travel companions with whom he could share a common travel list.
Depending on the audience and the advertisers? reaction, Fox Traveller may go in for another season of the show.
For this season, Fox Traveller has roped in two main sponsors - Nestle as the presenting sponsor with the show being ?powered? by telecom company MTS. Fox Traveller has also got on board Wrangler, an advertiser that is generally present on youth centric and music channels. After the first airing of all the episodes of the show, the broadcaster is planning on reruns of the show over the next six to eight months.
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