Kids the most benefitted genre in Chrome DM week 35
MUMBAI: Week 35 of Chrome Data Analytics and Media saw the highest growth of 0.73 per cent compared to week 34.
MUMBAI: Star India?s English GEC STAR World will be airing hit US series One Tree Hill from 27 February daily at 10 pm.
The channel will be airing season one through nine of the series.
One Tree Hill follows the story of two teenagers Nathan and Lucas who have very little in common apart from their passion towards basketball and the fact that they share the same father. While the legitimate son Nathan enjoys most of life?s privileges to include a loving girlfriend and a star position in the high school basketball team, Lucas has never been given a chance let alone acceptance from his father.
The show replaces Grey?s Anatomy which is currently in its seventh season in India.
MUMBAI: English GEC Star World will air the first six seasons of the medical drama ?Grey?s Anatomy? back to back. Seasons one to six will air every weekday from 4 September at 10 pm.
This show follows the story of five surgical interns at Seattle Grace Mercy West Hospital, centering around the story of Meredith Grey and her life?s journey through which she finds answers to life?s tough questions.
Star World believes the show will be a differentiator as the English GEC domain is being dominated by sitcoms and crime. With Grey?s Anatomy, the aim is to offer what it calls a much desired ?dramatic? break.
Airing seasons back to back has been done keeping in mind the psyche of the Indian audience that digs for element of ?continual drama? in a television show. This show will give viewers the chance to follow the story of Meredith Grey and connect with her life?s conflicts while focusing on the real life conflict of coming of age. Although it?s a medical set up, the pressures faced by each character are the same as those faced by someone working in a different sector.
To promote the show the channel has tied up with singer Anushka Manchanda for a music video. This music video circles around the core theme of Grey?s Anatomy- ?Coming of Age?.
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