MUMBAI: Hyper-local eCommerce platform Zopper has given its digital mandate to ZenithOptimedia’s Performics.

MUMBAI:  The digital marketing era warrants brands, advertisers and creatives churn out advertisements that go viral.

MUMBAI:  From Tata Motors taking India on its first ever virtual drive using Google Cardboard, Facebook allowing bran

MUMBAI: It's very easy to overlook a fundamental fact about brands: people bring brands to life - not companies.

MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertiseme

MUMBAI: Be it Snapdeal, Flipkart, Shopclues, Jabong or Myntra,  most of the successful eCommerce merchants in the cou