IAA announces 'Gender Sensitisation Drive'
MUMBAI: India Chapter of the International Advertising Association (IAA) has announced "IAA Gender Sensitisation Driv
NEW DELHI: Delhi Police has filed a first information report (FIR) against Zee News for telecasting an interview of the male friend of the 23-year old Delhi gang-rape victim.
The police has filed the FIR saying Zee News revealed the identity of the rape victim by carrying the interview of her male friend, who has been identified as Avaindra Pratap Pandey by the news channel.
The male friend was also brutalised along with the deceased victim on 16 December by six in a bus and is the only witness in the case.
The FIR has been filed under 228(A) of the Indian Penal Code which pertains to the disclosure of the identity of the victim of certain offences including rape.
MUMBAI: A strong base in the digital markets of Mumbai and Delhi has helped Viacom18?s general entertainment channel (GEC) Colors rise to the number one position among Hindi GECs during three of the five weeks (C&S, HSM 4+ market) in November and December, according to Colors CEO Raj Nayak.
?Colors? content has historically resonated very strongly with viewers in Delhi and in Mumbai too viewers have shown a positive inclination towards our content. With thedigitisation completed in Mumbai, Delhi and Kolkata (to a lesser extent though), these three markets put together contribute to a large proportion of the digital universe weightage. Hence, a strong base in the markets of Mumbai and Delhi helps,? Nayak tells Indiantelevision.com.
In the weeks from 47 to 51 of 2012, Colors was the number one GEC in digital markets (HSM, Digital 4+), according to TAM Media Research data. TAM would be releasing data for week 52 on Thursday.
Helios Media CEO Divya Radhakrishnan said ratings for Colors peaked in certain weeks due to programming initiatives on its highest-rated shows -- Shiv Anandi wedding in Ballika Vadhu, change in story track of Madhubala. Also Colors was the only GEC running 3 reality shows simultaneously -Bigg Boss, Sur Kshetra and India?s got talent vis a vis only Sa Re Ga Ma on Zee TV and KBC on Sony Entertainment Television (Set).
Maxus managing partner Kartik Sharma noted, ?If we observe GEC1 trends, some of the channels have a higher skew towards digital homes. This trend was observed even before the full-fledged digitisation and the recent data only validates the same.?
Colors has made its way to the top through its content on weekdays as well as on weekends, backed by big-ticket spikes like premieres and events, according to Nayak.
?We at Colors continue to constantly innovate on content to keep up with audience acceptability, sense and sensibilities. We believe in providing world class quality entertainment, throughout the year 365 days, 24x7. In the process, with audience liking, it helps us in being able to constantly interact and touch our viewers everyday of their lives, thus resulting in viewership in tune with this viewer preference as well for our content,? says Nayak.
Asked if Colors had greater acceptability in digital homes, Nayak says, ?That?s not entirely correct. In other markets too, the channel resonates well with the audience, otherwise we wouldn?t have been a strong contender for the No. 1 slot based on just two markets. And the fact that we have been No 1 in the last 3 out of 5 weeks in overall ratings speaks for itself.?
MUMBAI: After experiencing success with its local show ?What?s With Indian Men?, lifestyle channel Fox Traveller turns its attention to the fairer sex with ?What?s With Indian Women? from 9 December every Sunday at 10 pm.
Two Indian boys have taken up the task to be a part of the tell-all tale on Indian women. VJ Andy and comedian Sanjay Rajoura set out on a fun journey across the vast geography of India to figure out the opposite gender. Their adventures take them to destinations like Delhi, Mumbai, Goa, Dehradun, Pune, Jaipur, Vadodra, Shillong, Bangalore, Kolkata, Chennai, Lucknow and Chandigarh. They meet women from all walks of life be it models, actors, housewives, sports persons or activists- You name it! This show is all that a man needs to decode Indian women.
Fox International Channel VP marketing Debarpita Banerjee said, "After the phenomenal success of What?s With Indian Men last year, FOX Traveller is back with all the juicy revelations with What?s With Indian Women? Mystery decoders Andy & Sanjay Rajoura are set to task on this exciting series where they meet many beautiful Indian women to know what makes them tick?"
VJ Andy said,"Being a part of this show was like doing a crash course on Indian women! We travelled the Oval: IMPRESS THE LADY. HOLD THE DOOR OPEN FOR HER. Indian landscape, met interesting women and learnt about everything that makes them special! My partnership with Sanjay has been electric; the result is an exciting series that is high on humour, travel and some fantastic revelations".
Rajoura said, "Women are known to be these mysterious creatures, every man is trying to figure out! This show is the perfect guide for all men out there! Andy and I enjoyed every minute of the show, meeting various women from different parts of the country and understanding their quirks and perspectives.
In one episode in Delhi, Sanjay and Andy find themselves in the capital of the country where they try and figure out the contradictions that are Delhi women. Here they meet a sophisticated socialite known for her purchasing power who shows them what it is like to be the diva she is. They meet an opinionated reporter who turns the table on our boys and tests their journalistic abilities and a super biker who takes them on the ride of their life!
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