NEW DELHI: NDTV and Wisden India today announced a strategic partnership across all platforms including TV, web and mobile and on-ground events to give access to content from Wisden.

The partnership will be cross platform and will create and promote long-term assets through television programming, on ground activities and digital properties. These properties will include a co-branded cricket app, which will host the blend of stats and content.

NDTV will also work with Wisden India to create the Indian edition of the Wisden Cricket Awards, the most coveted awards in the cricketing world.

Fidelis World Executive Chairman and Wisden India chairman Anand S Krishnan said, "We are indeed ecstatic, and look forward to this association with NDTV. FidelisWorld and Wisden India believe in the best, and we could not have gotten a better partner. This alliance between two great brands will result in the kind of exciting products that, until today, cricket fans could only imagine."

Fidelis is a sports, media and entertainment company.

NDTV Group CEO Vikram Chandra said, ?At NDTV we are always looking to push the envelope with regards to premium and credible content. This partnership with Wisden India will allow us to give our viewers innovative products, credible statistics and a complete picture of Indian and world cricket like never before. We look forward to joint events, launches and other digital initiatives as a part of this partnership."

MUMBAI: Sahara Group?s Subroto Roy today said that he is open to negotiations with the BCCI as far as his IPL team Pune Warriors is concerned, but made it clear that the group is no longer keen in sponsoring the Indian cricket team.

Roy said that he will continue supporting Pune Warriors because he doesn?t want his players to suffer and miss the fifth edition of the IPL.

Roy added that cricket is immensely popular in India and that his company?s pullout won?t affect the BCCI?s coffers since there are several corporate majors willing to sponsor the cricket team.

"Ten years back sponsorship was difficult in cricket. But now cricket is very rich and there are many people who are interested to be sponsor. So I don?t think there is any problem. But I have promised them I am not going to walk out till they get a sponsor," said Roy.

MUMBAI: BCCI president N. Srinivasan has said that cricket?s richest board is willing to meet with Sahara and have have discussions to resolve contentious issues.

On Saturday Sahara had announced that it was cutting off ties to cricket, including the IPL where it owned a franchise.

Srnivasan said Monday BCCI has had a good relationship with Sahara. "Most certainly, we are ready to meet and sort out the matters. We have no problems with that. We do appreciate what Sahara has done. I am open to dialogue and BCCI is open to dialogue. We recognise there were grievances on their part but there was no reason to break suddenly."