MUMBAI: Hozefa Alibhai has joined the production house Gobsmack! as executive producer and managing director, and will lead the production company?s operations in India. He will report in to Gobsmack! co-founder Shyam Madiraju.

Prior to this, Alibhai was head of the films division at Publicis Communications.

Confirming the development to Indiantelevision.com, Alibhai said that working in the production house would be a learning experience after having working at advertising agencies for 14 years.

Alibhai began his career with Ogilvy India in 1997. After a three-year stint, he moved to McCann Erickson, where he worked for close to seven years before joining Publicis.

Some of the films he has worked on include Coca-Cola (Thanda Matlab Coca-Cola), Maggi, and Garnier.