MUMBAI: Havas Sports & Entertainment has formed a strategic partnership with content marketing agency Seven46 as part of its strategy to strengthen its global sports offer in the run-up to the London 2012 Olympic and Paralympic Games and the 2014 Fifa World Cup Brazil.

Olympic and major event bid specialists, Seven46, will be based in the HS&E London office, and is already working on projects with HS&E offices across the network.

Seven46 founder Nick Varley has worked on London?s successful 2012 bid and was one of the core team members responsible for its acclaimed final presentation.

Subsequently, Seven46, has worked on the Rio 2016 bid, the International Rugby Board?s successful campaign for Rugby Sevens to join the Olympic Programme and, most recently, London?s winning bid to host the 2017 World Championships in Athletics.

Havas Sports & Entertainment Global President & CEO Lucien Boyer commented, "This partnership will significantly strengthen the offering to our current client-base -- which includes more than 50 sports governing bodies, clubs and bids worldwide -- and beyond. Nick Varley is a leader in the development of compelling and meaningful campaigns in sport and his Seven46 team is an outstanding addition to our network. We are already working effectively together on a number of projects and look forward to a range of exciting, global, collaborations, in the sports and Olympic world, with them."

Part of Havas Media, the Havas Sports & Entertainment network includes 36 offices across 20 countries and comprises the Cake Group and ignition brands.

The network helps sports clubs, brands, governing bodies and bids develop meaningful relationships with their audiences and clients including: The English Premier League, Chelsea FC, ?Gabon 2012? (The African Nations Cup), and the winning French 2018 Ryder Cup Bid, and Olympic Sponsors: The Coca-Cola Company, EDF, BMW, Eurostar, Lloyd?s Banking Group and others.