• The Style Network to sport new look in Asia from 1 April

    Submitted by ITV Production on Mar 22, 2013
    indiantelevision.com Team

    MUMBAI: Following its re-branding in North America last year, NBCUniversal?s lifestyle channel The Style Network is refreshing its brand and image across Asia by embracing a new glossy and bold look that appeals to women?s desire for living stylish lifestyles.

    The network rebrand will go into effect on-air in Asia from 1 April.

    Under the new tagline "Watch It. Love It. Style It." the channel will offer original, relatable and aspirational content reinforcing the channel?s vision to celebrate women whose desire to style every aspect of their lives varies from how they beautify themselves to how they enrich the world around them. The refreshed brand promises to fuel women?s insatiable appetites for all things style.

    As part of the refresh, the Style circle logo is replaced with a classic midnight blue typeface accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colours that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.

    Universal Networks International, Asia Pacific MD Christine Fellowes said, "Style?s new direction embraces our passion for beauty, fashion and all things Style. With a new attitude, a bold new on-air look and a versatile new logo, the refreshed channel is current, passionate, glossy and an approachable authority on all things ?style?. The all-new Style Network will be the destination that fuels women?s insatiable appetite for looking great and living stylishly."

    As part of the channel refresh, Style is launching the brand new series House of Fab featuring Kimora Lee Simmons as she runs her new shoe empire, and a home-makeover series Built, with gorgeous male models.

    Meanwhile, the refreshed Style will continue with shows like Giuliana and Bill, Jerseylicious and Glam Fairy. Beyond Asia, the refreshed Style rolls out in all other markets including Australia, UK, South Africa, EURA (Portugal, CEE) and Middle East.

  • Breakthrough Entertainment's David Rocco's Dolce India pre-sold to Nat Geo Intl

    Submitted by ITV Production on Feb 20, 2013
    Indiantelevision.com

    MUMBAI: Chef David Rocco?s food and lifestyle programming continues to grow. Breakthrough Entertainment has presold the celebrity chef?s newest lifestyle/reality series ?David Rocco?s Dolce India? to National Geographic Channels International (NGCI).

    The series will premiere on NGCI?s Nat Geo Adventure channel in Australia, Asia, Italy, Turkey, Israel, Malta, and Greece.

    A follow-up to the ?David Rocco?s Dolce Vita? and ?David Rocco?s Amalfi Getaway?, the Rockhead Entertainment-produced series now takes its star chef to India, where he will be a fish-out-of-water in a land he has never visited. Equipped with his Italian sensibilities, he embarks on a quest to challenge himself - and those daring enough to taste his fusion creations - by melding ingredients and techniques from his beloved Italy, with those he has never experienced before.

    He is determined to raise the bar on his knowledge and expand his repertoire. With his reputation at stake and the potential for immediate failure in every episode, the obstacles David must overcome are greater than he has ever faced as a chef.

    Breakthrough president of distribution Nat Abraham said, "What more ingredients can be asked for when an internationally renowned chef serves as our culinary and cultural tour guide through one of the world?s most exotic locations? As we?ve come to expect from him, David ups the ante by testing his skills to the limit. We?re thrilled to have National Geographic Channels International on board as a partner on this compelling new series."

  • Comedy Central expands presence in Asia

    MUMBAI: Comedy Central Asia, Asia‘s only all-comedy channel, will be available to Thailand‘s Me Television (MeTV) sub

  • Olive Crown Awards invites entries from across Asia

    MUMBAI: The Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) has invited

  • Pay-TV operators in Europe and Asia bet big on OTT

    MUMBAI: Low ARPUs, growing competitive threats, and rival multi-screen services are driving many pay-TV providers in

  • SPT Networks, Asia appoints Phar Partnerships as regional ad sales representative for 'The Apprentice Asia'

    MUMBAI: Sony Pictures Television’s networks, Asia has appointed media sales and sponsorship company Phar Partnerships

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