MUMBAI: Reliance Broadcast Network (RBNL) has announced that its FM channel 92.7 Big FM Rajasthan is hosting the third consecutive edition of ?Big Tamil Entertainment Awards?.

The on-ground event will be held in January.

The event will air on Jaya TV, who is on board as the television partner of the award ceremony. The other partners are The Hindu (National Print Partner), Le Royal Meridian (Hospitality Partner) and Skywalk (Mall partner).

The awards show has been conceptualised to provide an exclusive platform to recognise and acknowledge the contribution of talent prevalent in the Tamil entertainment industry.

92.7 Big FM business head - North and South Ashwin Padmanabhan said, "The talent prevalent in the Southern Entertainment Industry is enormous. We wanted to seize this opportunity to establish a platform for talent across various fields to be promoted and honoured. The Southern entertainment industry has grown into a global phenomenon and we want to promote and leverage its power through the Big Tamil Entertainment Awards."

Keeping in mind the technical aspects of entertainment and all the work that takes place behind the scenes, the awards property has crafted a holistic approach to itself, not only recognising the stars but also honouring the people who help promote entertainment.

With an aim to promote technology and innovation, the property for the first time has also included categories such as Best Promoted Movie, Best Entertaining YouTube Video (Regional) and the Best Entertaining Movie Trailer among other categories.

The show will be promoted through an integrated and high-decibel marketing plan ranging from on-ground, television and radio.