MUMBAI: Buoyed by the response to its recently launched original content online show, Multi Screen Media (MSM’s) digital video entertainment brand Sony LIV is all set to roll out its two new exclusive digital web series. 

The first one is called LIV Shutter and will go online on 21 October. Viewers can watch the show’s episodes every Wednesday on the Sony LIV mobile app as well as on the website.

The second exclusive digital web series is called Tan Lines will also be launched soon. Its theme, flavor and medium of consumption are tailored exclusively for Sony LIV’s viewers between the ages of 15 – 24. 

LIV Shutter is centred on self-realisation and inspiration. It turns the spotlight on how the youth can push the limits of achievement and with a little positive nudge can overcome any shortcomings that they believe they possess. 

According to Sony LIV, this is also the first 'social' show on a digital platform, which invites viewers to be a part of a show that gives them once-in-a-lifetime opportunity to shed their inhibitions, shatter their fears, pick up the self-esteem and show the world what they got.

MSM EVP and head - digital entertainment Uday Sodhi said, “LIV Shutter’s format is refreshingly new and something that our young and cosmopolitan audiences will connect with instantly. It is a show about finding your own hidden talent and unleashing your full potential. It is inspirational, snappy and extremely engaging, making it the perfect kind of entertainment to catch on-the-go on one’s preferred mobile device. Moreover, it is a show where the audience can move from behind the scenes, into the show; thereby making it the first of its kind interactive show.“

“With this show and its unique treatment, Sony LIV has established its deep commitment to enthralling viewers with original content tailored specifically for the digital medium,“ he added.

Sony LIV launched its original show exclusively for the online platform earlier this year called Love Bytes.