MUMBAI: Multi Screen Media’s video on demand service Sony Liv has inked a deal with Times Internet’s BoxTV to make its video content available on BoxTV’s website. The service will be available to BoxTV users worldwide.

Speaking on the development, Sony Entertainment Network executive VP - new media, business development and digital/syndication Nitesh Kripalani said in a press statement, “Our vision is to make Sony Liv the leader in Video Entertainment and to reach audiences, both organically and inorganically. We need to expand our reach and be where our consumers are. This distribution partnership with Box TV is a step in fulfilling our vision.”

BoxTV users will get to see over 18 years of content from Sony’s stable, covering genres including drama, comedy, thriller and many more on the platform. The content will include currently running shows that BoxTV users can watch across MSM’s leading channels - Sony and Sab. In addition to original complete content, the deal will also include content made specifically for the web that include sneak peek videos, “Quickisodes" and “Short-crunch" episodes.

BoxTV business head Pandurang Nayak added, “We are very happy to bring Sony Liv’s content for BoxTV users. The association is also a big new leap for BoxTV where we’re building more and more on the platform through aggregation of content via unique tie-ups with existing digital brands like Sony Liv. We believe that this enhances the experience for users to get more at a single destination and enables content brands like Sony Liv to reach out to wider base of audience, creating a win-win for both our services, with the end-user reaping the maximum benefit.  It is an exciting step forward for us to build BoxTV as a platform of choice for both premium content owners and users alike.”