MUMBAI: Living up to its promise of taking the digital-first approach, Multi Screen Media’s VOD platform Sony LIV has garnered 1 million views for its first-of-kind web series called Love Bytes.

The show centres around an urban Indian romance and is relatable for the digital destination’s millennial audience, unlike the regular soaps that air on TV. Tailored for Gen Z, it deals with the real life situations between a young couple.

Speaking about this initiative, MSM executive vice president and digital entertainment head Uday Sodhi said, “With Love Bytes, we offer consumers a digital-first experience while setting a benchmark in the video entertainment space. Sony LIV plans to further invest in original content with new concepts and ideas.”

Directed by Vishal Mull, Love Bytes stars Kushal Punjabi and Sukhmani Sadana.