MUMBAI: Prime Focus Technologies (PFT), a subsidiary of Prime Focus, has inked a deal with Asian over-the-top (OTT) player HOOQ, which recently launched in the Indian market.

With this, PFT’s CLEAR Operations Cloud will help package and deliver content on HOOQ. 

HOOQ will deliver both Hollywood films and television series, as well as popular local movies and programs to customers anytime, anywhere by enabling them to stream and download the shows on their device or platform of choice. HOOQ, which is the OTT service from Singtel, Sony Pictures Television and Warner Bros. Entertainment, is being rolled out in Asian markets like India, Indonesia, the Philippines and Thailand, from the first quarter of 2015. 

The biggest challenge for any OTT platform is speed of delivery as content exists in different formats, varied quality standards, no subtitles, dubs, edits etc. Piecing this puzzle quickly for consumption requires technology. That’s the advantage of PFT’s CLEAR, Hybrid Cloud-enabled Media ERP Suite. As part of the deal, CLEAR Operations Cloud will manage key workflows including content processing and packaging. The solution initially includes managing over 20,000 hours of Indian and Hollywood content for HOOQ.

“Prime Focus Technologies is thrilled to be a part of a transformative OTT solution in Asia. Consumer behavior is changing rapidly and HOOQ will surely have the first mover advantage in the Asian market. Our ‘Digital Next’ offering, Operations Cloud is uniquely placed to match scale, complexity and disruptive vision of HOOQ to securely present premium global and local content to a billion Asian viewers anytime, anywhere,” said PFT founder and CEO Ramki Sankaranarayanan.

“Prime Focus Technologies is a known name in innovative Cloud solutions especially in the Asian market. Their experience and technology prowess will add huge value in managing project of this scale and size,” added HOOQ CEO Peter G. Bithos.