MUMBAI: It's another entertainment feature one would love to Hooq on to -- on a mobile device.

Trends indicate that Indians are fast adopting mobile phones as their first screen for entertainment. Time-spent on smartphones jumped by 16 per cent in the period Jan-March 2017 over the previous quarter largely driven by a strong demand for social media platforms, and entertainment apps.

Ever responsive to the needs of a super-connected customer base, Vodafone India has partnered with Hooq, a video-on-demand service, to offer unlimited streaming of over thousands of hours of entertainment from Hollywood, Bollywood and local movies along with exclusive series, to customers. This basket of entertainment will be available on Vodafone Play, Vodafone’s one-stop entertainment destination to enjoy streaming of content; be it Live TV, popular shows, latest movies or trending music videos.

Vodafone Play subscribers can now binge-watch popular American shows like The Big Bang Theory, Arrow, The Vampire Diaries, Gotham, Supergirl, Friends, The Flash and many more. Enhancing the video streaming experience on Vodafone Play is a rich list of the best of local and Hollywood hits at no extra charges.

Vodafone India national head – VAS and content Dipankar Ghoshal said, “With mobiles becoming the preferred screen for entertainment, the average time spent on smartphones daily is significantly higher than TV, demonstrating that the engagement levels provided by smartphones remain unparalleled. We find our customers are increasingly seeking enriching and diverse content options. Through our partnership with Hooq, Vodafone has further strengthened the base of quality content on Vodafone Play."

Hooq India managing director Salil Kapoor said, “This collaboration further solidifies our position as the country’s biggest premium video-on-demand service. India is one of the key markets for Hooq and this strategic partnership will ensure a wider reach for us giving Vodafone customers a window to experience the best of Hollywood movies and TV Shows across genres.”