MUMBAI: Eros International Media’s on-demand entertainment portal ErosNow has added shows from Sony Entertainment Television (SET) and Sab to its catalogue. The content will be available to members at no extra subscription costs.

Since most of the shows are currently on-air, archived content will be made available on the platform as well. Shows like CID, Taarak Mehat Ka Ooltah Chasmah and Balveer will be made available to subscribers on the platform.

ErosNow CEO Rishika Lulla Singh said, “We are very excited to have partnered with one of India’s leading entertainment player Sony for providing premium television content on ErosNow platform. This strengthens our library with prime television programming from Sony and Sab and helps deliver our subscribers with wide range of soaps, serials and reality shows. With this, we are offering extensive content from four leading entertainment channels and are confident this content will be enjoyed worldwide on ErosNow.” 

Multi Screen Media EVP & head digital business Uday Sodhi added, “We’re always looking to associate with leading entertainment portals to syndicate our content and expand our audience base. Digital syndication is a key focus for us and it’s important for us that we work with established and quality players in this space and from that perspective, ErosNow was a perfect fit.”