MUMBAI: Eros Now, one of the fastest growing over-the-top (OTT) Indian entertainment platforms, owned by Eros International Plc has announced a strategic partnership with Amazon in India and their recently launched internet streaming device, Fire TV stick.

Users can enjoy Eros Now’s uninterrupted entertainment services as the app is now pre-installed on Fire TV sticks purchased in India. In addition, Fire TV customers will also receive a three-month free premium subscription to Eros Now, currently priced at Rs 99/month. Following the free trial, Eros Now will receive 70% of all revenue generated from Eros Now subscriptions from Amazon Fire TV. Amazon will be co-marketing the Eros Now service and promoting the app across India with Amazon Fire TV.

The Fire TV stick can be connected into any high-definition television and used to stream video and audio content, apps, games and more on television. Eros Now offers the widest library of films which caters to the different needs and tastes of the consumer, providing an enriching and fulfilling entertainment experience to the viewer.

Eros Digital CEO Rishika Lulla Singh said, “The partnership is another step towards tapping a larger consumer and subscriber base, fulfilling their ever-changing entertainment needs and providing them with our unique entertainment viewing experience. With our current subscriber base of 2 million through existing partnerships with leading OEMs like Apple TV, Amazon Fire TV, Android TV, Google, Samsung, Lyca TV and all major telcos including Airtel, IDEA, Vodafone, Reliance Jio, our aim is to be platform agnostic, constantly engage with newer customers and achieve greater visibility in the market.”