MUMBAI: To win over subscribers who avoid pay-television subscriptions, AT&T has launched its streaming service DirecTV Now. The service will launch at prices ranging from $35 a month for over 60 channels to $70 for over 120 channels.

The company has also announced that, for a limited time, more than 100 channels will be available for $35. The video service joins competitors like Sling TV and PlayStation Vue in drastically undercutting traditional cable and satellite packages, which often cost more than $100 per month. Dish Network launched Sling TV streaming service more than a year ago, and Sony PlayStation has its own package called PlayStation Vue. Next year, online video service Hulu plans to offer its own bundles of TV channels.

The platform’s content will include live and on-demand video from Walt Disney, Twenty-First Century Fox, Viacom Inc and Scripps Networks Interactive. According to reports, the company is actively working to bring CBS Corp programming to its service.

AT&T is counting on the mobile video market for new revenue as most U.S. consumers already have wireless service and further growth is limited. AT&T acquired DirecTV for $48.5 billion last year, making it the largest U.S. pay-TV operator with 25.3 million video subscribers, in an effort to diversify into the media and entertainment business.

AT&T is also at near talks to acquire Time Warner for about $86 billion. This deal would create a media behemoth that offers TV, wireless, and the content that goes with it.