MUMBAI: Vodafone Idea, the telecom service provider in India, today announced a strategic partnership with Sun TV Network. Network’s OTT platform, Sun NXT, which has over 50,000+ hours of content will now be accessible to Vodafone Idea customers. This partnership will offer Vodafone Idea’s customers access to Sun NXT’s exclusive digital content which caters to Tamil, Telugu, Kannada and Malayalam audiences.
Customers are increasingly looking forward to entertainment in regional languages. Through this partnership, Vodafone Idea has widened its bouquet of regional content through Sun NXT on Vodafone Play and Idea Movies and TV app respectively.
Commenting on the partnership, Vodafone Idea CMO Sashi Shankar said, “When it comes to content, we are singularly focused on providing entertainment to our customers keeping in mind their consumption, languageand culture. We believe that video and vernacular are the new growth drivers in digital content consumption today, especially in markets of South India. Regional content creates affinity amongst the consumers. We are delighted to partner with Sun TV Network to provide enriched entertainment to our customers by offering high quality regional content on Vodafone &Idea’s Mobile apps.”
Sun NXT will power 30 + Live TV channels, 4000+ movies and a huge repository of TV shows, music videos and short format content on both Vodafone Play and Idea Movies & TV App. Vodafone Idea is first in the industry to launch this partnership for the entire catalogue including movies.
Sun NXT Spokesperson said, “Vodafone Play and Idea Movies & TV app has built a robust portfolio of regional content. Now with Sun NXT, customers will have access to South India’s biggest movie library, Top TV shows and Live TV in their native language.”
The customers will be able to access top TV channels like Sun TV, Gemini TV, Udaya TV, Surya TV and many other such channels and also popular movies and top-rated TV shows across the four languages on Sun NXT through Vodafone Play and Idea Movies &TV.
From its launch in June 2017 till now, Sun NXT has fast become the most preferred content consumption destination for South Indians, not only in India but also across the World.
