MUMBAI: SBI and Reliance Jio have entered into a collaboration to increase SBI’s digital customer base multi-fold. SBI’s Yono app will integrate with MyJio platform. Yono’s digital banking features and solutions will be enabled through the MyJio platform.

Jio Prime will offer exclusive deals from Reliance retail, Jio, partner brands and merchants. SBI customers will be offered additional loyalty reward earning opportunities as well as broader redemption within Reliance, Jio and other online and physical partner ecosystems.

“As India’s largest Bank with leadership in digital banking, we are delighted to partner with Jio the world’s largest network. All the areas of co-operation are mutually beneficial enhancing the digital foot-print for SBI customers with superior and rewarding customer experiences,” SBI chairman Rajnish Kumar commented on the partnership.

SBI will engage Jio as one of its preferred partners for designing and providing network and connectivity solutions. Moreover, the public sector bank will launch customer-centric services such as video banking and other on-demand services.

“The scale of the SBI customer base is unmatched globally. Jio is committed to using its superior network and platforms combined with the retail ecosystem to accelerate digital adoption serving all the needs for SBI’s and Jio’s customers,” RIL chairman Mukesh Ambani said.