Mumbai In a groundbreaking move, RVCJ is thrilled to announce the launch of "Meme Utsav," India's first and largest celebration dedicated to the world of memes. The event aims to honour and recognize the unsung heroes behind the screens – the ingenious minds who bring laughter and thought-provoking insights to our daily digital lives. "Meme Utsav" is set to be an IP (Intellectual Property) event, taking place at NESCO Goregaon East, Mumbai, on the 16th and 17 December, spanning over two exciting days.
Memes have undoubtedly become a cultural phenomenon, transcending the digital realm to become a language of their own. Studies have shown that memes possess the extraordinary power to generate up to ten times the reach and engagement of a regular social media post. However, despite their pervasive influence, the creative geniuses behind memes often remain anonymous, hidden, and unrecognised behind the humour they create.
Meme Utsav seeks to change this by providing a platform for these talented individuals to step into the limelight. For the first time in India, meme creators will be celebrated for their contributions to online culture. This grand celebration aims not only to acknowledge their efforts but also to delve into the fascinating process of meme creation and award our country's top meme creators. Attendees will have the unique opportunity to meet and interact with the faces behind the most viral and entertaining memes of our time.
"Meme Utsav" offers an unprecedented opportunity for brands to dive into the heart of meme culture and harness the limitless potential of humour, wit, and viral engagement. In today's digital landscape, memes have evolved into a language of their own, and savvy brands recognise their power as a key element of modern communication. This event is not just a celebration; it's a gateway to connect with a community that thrives on creativity and laughter. Brands that join us at Meme Utsav will find themselves at the forefront of a cultural revolution, where their messages blend seamlessly with the humour that captivates millions. RVCJ extends an enthusiastic welcome to all brands to be a part of this exhilarating journey, where brand meets creativity, and the possibilities are boundless. Embrace the meme, and let your brand's voice resonate in the hearts of a diverse and engaged audience. Together, we'll redefine the future of brand engagement in the digital age at Meme Utsav!"
RVCJ Digital Media co-founder, and chief revenue officer A. Aziz Khan said, “We are ecstatic to introduce Meme Utsav, a platform that finally puts a spotlight on the brilliant minds who tirelessly craft the memes that enrich our online experiences. Meme Utsav isn't just an event; it's a movement that brings well-deserved recognition to the creative geniuses behind the screens. Our aim is to provide a stage where meme content creators can stand tall, and their wit and humour can be celebrated with the grandeur they truly deserve."
RVCJ Digital Media head of IP content Rekha Rao passionately added, "Meme Utsav is not just a celebration; it's a revelation of the vibrant, evolving language of our digital era. Memes have become a powerful means of communication, and through this event, we aim to spotlight the creators who shape our online conversations with wit, satire, and thought-provoking humour."
