MUMBAI: Culture Machine, a subsidiary of The Aleph Group, Singapore, has established a leaderboard for publishers across multiple categories in India.

Founded by Sameer Pitalwalla and Venkat Prasad in 2013, Culture Machine’s patent-pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has a maximum engagement in terms of views, likes, comments, shares and subscribers.

The partnerships with Google and Facebook, and with the use of proprietary algorithms, Intelligence Machine has the ability to track three billion videos, categorise the publishers and rank the publishers extensively.

The current report provides insights on the entertainment and news category. Future analyses by the end of 2017 will include sports, fashion, beauty, automobile and food industry.

According to Culture Machine’s report, the top five positions in Youtube ranking have been grabbed by Nick Jr. with 93.96 million monthly views, Nickelodeon with 62.94 million monthly views, Asianet with 31.33 million monthly views, Asianet Movies with 15.27 million monthly views and Colors Kannada with 8.47 million monthly views.

In the Facebook ranking list, the top five positions were taken by Nickelodeon with 98.52 million monthly views, Colors Kannada with 25.53 million monthly views, Colors Infinity with 22.60 million monthly views, History TV18 with 19.66 million monthly views and The Epic Channel with 17.03 million monthly views.