Mumbai: Manish Agarvwal has joined Loktantra Mediatech, a startup in the social media space, as chief marketing officer (CMO). He was previously associated with Zee Entertainment Enterprises Ltd (Zeel) as vice president and head of marketing for their lifestyle channel Zee Zest.

Agarvwal has 15 years of experience out of which a decade was spent in the television broadcast industry. He joined Zeel in February 2014 as brand head for Zee Cinema SD and HD, Zee Action, Zee Anmol Cinema and Zee Cine Awards. Prior to that, he was associated with Times Network as content and digital marketing manager for Movies Now and Movies Now HD. He has also had stints at broadcasters Star TV Network and Sony Pictures Networks India.

He is an alumnus of NL Dalmia Institute of Management Studies and Research.