Mumbai: Homegrown microblogging app Koo has launched a Holi anthem #HarRangKiHoli to celebrate the festival of colours in their ways by flaunting their distinct traditions.

The film #HarRangKiHoli - through influencers and celebs - weaves in cultural diversities and ethos from across India. It has glimpses of Uttar Pradesh’s Lathmar Holi, which is played with colours and sticks, to capturing Punjab’s Hola Mohalla - an amalgamation of folk dance and martial arts, further panning down to Goa’s vibrant Shigmo where locals welcome the spring, to the Dol Jatra in West Bengal, which includes a grand procession of Lord Krishna.

The Koo anthem has been composed by Siddharth Saxena and Chandan Jaiswal with music by Swapnil Tare, lyrics by Richa Dholi and sung by Chandan Jaiswal.

The anthem invites Indians to exhibit the unique ways in which they celebrate the festival, stated the brand. Users on Koo - through hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli - have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.

“Our platform salutes everything that India celebrates; whether it’s sports, elections, films, or festivals. Holi is one of India’s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with utmost gusto and enthusiasm after two years," said a Koo spokesperson.

"Koo - as a platform which empowers people to express themselves in their native language - is thrilled to showcase India’s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform, share their Holi traditions, and interact with like-minded people in a language of their comfort," Koo's representative added.