Mumbai: Messaging services company Gupshup on Friday announced the addition of the Messenger API for Instagram to its platform. This will now allow Gupshup businesses to benefit through a richer two-way conversation with their followers on Instagram at scale.

Gupshup has a longstanding collaboration with the Facebook family of messaging platforms; having collaborated with Messenger in 2017, and as one of the earliest to adopt WhatsApp for business service in 2018. According to Instagram research1, 90 per cent of people on Instagram follow a business and 50 per cent are more interested in a brand when they see ads for it over Instagram.

“We are delighted that Gupshup is launching the Messenger API support for Instagram. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” said Messenger’s vice president, platform partnerships, Konstantinos Papamiltiadis. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

“Gupshup is committed to helping businesses engage their customers better through conversations across multiple channels” explained Gupshup’s co-founder and CEO Beerud Sheth. “We are now making available our rich set of tools, powered by conversational AI, to help businesses make their Instagram conversations rich, contextual and personalized. Using these tools, businesses and celebrities and influencers with business accounts on Instagram will now be able to build stronger customer relationships, improve customer satisfaction, develop new business models and drive greater revenues.”

 Gupshup, with the Messenger API for Instagram for conversational messaging, is now available to its businesses who may access the same at www.gupshup.io