MUMBAI: Media conglomerate Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 continues its growth in user base reaching 76.4 million monthly active users (MAU). ZEEL in its first quarter financial result of FY 20 revealed the MAU of the streaming platform as of June 2019 while it had 61.5 million MAUs in the quarter ended March 2019.
The streaming service had a global daily active user base of 6.6 million in June. It has also witnessed a hike in user engagement as users spent an average of 33 minutes per day on the platform in contrast to 31 minutes per day in the last quarter.
During the quarter, ZEE5 launched 18 Original shows and movies including seven in regional languages. The company said that many of the shows helped ZEE5 to grow its paid subscriber base. The streaming service also entered into new partnerships with Hathway and ACT Fibernet in the quarter to offer bundled package to consumers. Moreover, ZEE5 also tied up with players in the online ecosystem like Myntra, Qwikcilver, Netmeds and Gaana.com.
“ZEE5 continues its strong run and is working towards achieving its aim of becoming India's # 1 digital entertainment platform. In the international markets, it has seen an encouraging response in the initial phase. I am confident that with its strong content line-up and partnerships with leading players in the digital eco-system, value proposition of the platform and engagement with the consumers will continue to improve," ZEEL MD and CEO Punit Goenka commented in the earnings release.
Along with the expansion in the domestic market, ZEEL is looking at an international expansion of its digital business as well. Following the launch in priority APAC markets, ZEE5 commenced marketing activities in the neighbouring countries to leverage its language and content affinity. To tap into the existing demand for Indian content in several markets, it also soft-launched dubbed content in five international languages. Moreover, the roll-out in APAC will be followed by MENA, Europe, Canada and Caribbean markets.
