MUMBAI: ZEE5 keeps expanding its regional content library with the launch of Liftman, a Marathi situational comedy web series. The newly launched web series of 10 episodes is running in a short duration of 8-10 minutes.

It features Bhalchandra (Bhau) Kadam of Chala Hawa Yeu Dya fame in the titular role. Along the line of the theme, it has been shot almost entirely in the lift. The series introduces a range of different personalities who encounter Bhau on their ‘journey’ up and down. Bhau Kadam is widely lauded for the comic roles played by him.

“The Marathi-speaking audience has an evolved sense of entertainment as may be evident from our rich heritage of theatre and cinema. With humour on the go, rich concept, relatable characters, and well-known artists from the space – Liftman has it all. Bhau Kadam in many ways is synonymous with comedy today in the Marathi industry, and I am glad that he chose to play the liftman in our short 8-10 minute snackable comedy web series,” ZEE5 India business head Manish Aggarwal said.

“The concept of Liftman is such a phenomenal one and I am thrilled about the new avenues of media such as ZEE5 that naturally render themselves to such innovative formats. This series marks my web debut in a titular role, and I couldn’t have chosen a better concept for the same. With smartphones becoming such a common feature, entertainment options with the audience is gradually changing. Today, literally everything is at one’s fingertips – and in such cases how can one be left behind?” Bhalchandra (Bhau) Kadam commented on the show launch.